There’s no denying the effects of COVID-19 have been far reaching, but when it came to FY20 tax time, it seems it wasn’t all doom and gloom as first feared.From bushfire appeals and emergency appeals to lockdowns and social distancing, it felt like the world was doing everything it could to stand in the way of the old tax appeal. But, defying all the odds, many of you have experienced an increase in your year-on-year tax appeal giving, painting a picture of the true generosity of Australians in times of adversity.
We reached out to our subscribers to see how your tax appeals went and the results show that we can be cautiously optimistic about the future of fundraising.
Out of 68 respondents, an overwhelmingly 70% of you had seen an increase in giving compared to your 2019 tax appeal, while 23% of those had seen more than a 50% increase in donations.
Many of you attributed this to being able to ride the coattails of the pandemic, building off the pre-existing urgency to tie in your own stories of frontline workers…