The 2020 Australian Communities Forum Events will reveal the changes and emerging trends for the charities sector.
The events are hosted by McCrindle and Clarety, and over breakfast not-for-profit professionals will hear the latest statistics from the Australian Communities Report, a national survey of not-for-profit professionals, and the Australian public to reveal the changes and emerging trends for the charities sector.
Principal for McCrindle, Mark McCrindle says one of the facts that has emerged from the survey is the effect that Generation Y and Generation Z are having on promoting charities through their social media networks.
“Australian’s value trust and transparency from charities, and social media is providing a great opportunity for charities to show their constituents more of the behind-the-scenes activities, and live content that is raw and honest. Donors really value that,” says Mark.
“Our report found that almost half of Australian givers (46%) are need responders, being most likely to give when they hear about a need or an issue, and this has risen 16 percentage points in the last four years,” explains Mark.
“Another valuable fact is that younger donors are increasing their giving more than any other generation. More than a third of Gen Z (35%) and three in ten Gen Y’s (28%) have increased their support for charities to operate, considerably more than other generations.”
“Gen Z and Gen Y are also the most socially engaged generations, and it’s here that you can see how charities need to become more socially active in order to attract these increasing donors,” says Mark.
Hootsuite and We Are Social’s Digital 2019 Australia report shows that there are 18 million active monthly users of social media who are scrolling, liking, and sharing for an average of 1.5 hours per day. Of these users, 18-44 year olds are the most socially active, encapsulating Gen Y and Gen Z.
The report shows that Internet users average 6.1 social media accounts per person, with Facebook, YouTube, Facebook Messenger, Instagram and WhatsApp being the top five most loved social channels.
With LinkedIn also reporting a 10% growth per quarter, and boasting more than 11 million users accessible through advertising, there are many social media channels open for charities to promote their causes.
Jeremy Horn, Principal at Clarety, the event’s partner organisation, says that charities need to consider social shareability in all of their fundraising strategies.
“If they’re not already using social media channels, charities in Australia are missing the mark on promoting their cause, creating advocates and increasing their fundraising revenue,” Jeremy says.
“It’s really important that charities look at the digital platforms they are using and ensure they have social shareability as part of their functions,” he says.
“We partnered with McCrindle on the Australian Communities Forum because this really is the event that reveals the most useable information for creating fundraising strategy, taking into account the current status of the Australian not-for-profit landscape, and the future trends that are being indicated in the research,” he says.
Tickets for the Australian Communities Forum events are just $99 per person, or $79 when you purchase two or more tickets.
For more information on the Australian Communities Forum and to secure your seats visit www.australiancommunities.com.au.