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Canada’s BC SPCA is a global leader in digital fundraising. Andrew Sadauskas examines five successful strategies it uses.

Digital fundraisingOriginally posted June 2020

Australian nonprofits should rely on data over their gut instincts to secure more donations online, according to the architects of a world-leading digital fundraising program.

The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) is widely recognised as being a world leader in digital fundraising.

According to M+R Benchmarks, an annual North American digital benchmarking program, BC SPCA has grown digital fundraising to 18% above the benchmark over a five-year period.

Nearly one quarter of all its fundraising income and 60% of all new donors are now coming in online.

Two of the masterminds behind the Canadian animal welfare organisation’s online success, Shoni Field and Charly Jarrett, recently shared their insights at Australia’s Digi.Raise 2020 virtual conference.

Digi.Raise ran as a virtual conference for the first time in 2020, attracting a record attendance that was up 40% on 2019. The delegates included a significant number of international fundraisers, as well as…
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