The winners of the four donor development categories in the 2019 Pareto Benchmarking program share their strategies and tactics.

The best of the best in donor development are set to share their insights.

The winners of the four donor development categories in the 2019 Pareto Benchmarking program share their strategies and tactics.

The three nonprofits leading the nation in donor development, according to Pareto Fundraising’s annual benchmarking program are set to present their formulas for success in a newly-announced session at the 2019 Fundraising Forum in Sydney.

The donor development session adds to an already stellar line-up of sessions covering a range of areas of fundraising practice, including donor acquisition, gifts-in-wills, digital fundraising, integration, strategy and more.

Donor development (the art and science of nurturing donors to give more) has increasingly become an important focus for the fundraising sector in recent years, as a growing number of organisations recognise the need to maximise gifts from supporters over the long term.

Pareto Benchmarking recognised the International Fund for Animal Welfare (IFAW) as leading the way in the three-year direct mail single gift category, while Environment Victoria was named the best-in-class for five-year single gift donors.

In terms of regular giving, The Wilderness Society claimed top spot in the categories for both three-year and five-year donor development.

Representing The Wilderness Society at the Fundraising Forum will be its Director of Membership and Fundraising, Ally Murray, who leads a team of more than 30 people across four states that raises just under $13 million a year from face-to-face, regular giving, cash giving and major gifts.

Learn best practice donor development at the Fundraising Forum

Want to nurture your donors to give more? Then you can’t afford to miss the 2019 Fundraising Forum on 21-23 August, which will show you all the leading thinking, practice and evidence around donor development. Don’t miss out! Click here for more information and to register.

The presenter from IFAW will be Fundraising & Gifts-in-Wills Manager Naomi Schofield, whose remit involves managing donor relations, mid/major giving portfolios and the gifts-in-wills program, where the organisation has seen a growth in income of over 1,300%.

They will be joined at the conference by Environment Victoria Fundraising Director Jonathan Storey, who has developed a flair for delivering data-driven, story-led and journey-focused campaigns across multiple channels.

The three non-profit executives will share their tactics, thinking, results and examples of how they encourage their donors to give more.

The Fundraising Forum will be held at Sydney’s Sofitel Wentworth on 21-23 August. An earlybird discount available to F&P subscribers who register and pay for the conference and both masterclasses before 25 July, saving up to $577.25 off the regular price.

Want to improve your donor development? Then you can’t afford to miss the 2019 Fundraising Forum on 21-23 August, which will show you all the leading thinking, practice and evidence around donor development. Click here for more information and to register.

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