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As a firestorm of donations is unleashed by bushfire appeals, some non-bushfire causes are left feeling out in the cold and nervous about their fundraising efforts. F&P publisher Jeremy Bradshaw investigates.

As bushfires raged across parts of New South Wales, Victoria, Queensland and South Australia, starting in September and roaring through November, December and into January, a spate of bushfire appeals were launched by local, state and national organisations.

The shocking images of fleeing, distressed people and the charred remains of property struck deep into the psyche of Australians and they began to give. The media, with its blanket coverage of the fires, ensured no-one could escape knowledge of what was going on (the media do love a good bushfire story). The tinder was lit for an avalanche of giving.

Bushfire appeals caught on and mums and dads opened their wallets and purses. Then the celebs piled in, both local and international. Too many to count. Nicole and Keith were in, Chris Hemsworth too. Metallica gave. Sir Elton John, here on his Yellow Brick Road tour, forked out for the fires. Warney auctioned his baggy green. Even the usually brattish Nick Kyrgios thought about…
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