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It sets the mood, it evokes emotion, it guides the reader. Anthea Iva on why good design matters, and how it plays a key role in getting your message across

This is a true story. Twenty-two years ago, for the 54th US Presidential Election between Al Gore and George W. Bush, someone decided to change the design of a ballot paper in the swing state of Florida.

That person had good intentions: the majority of voters in the Palm Beach county were elderly and she wanted them to be able to read the names of candidates more easily. 

Unfortunately, it all went horribly wrong. Thousands of Jewish Liberals ended up voting for a right-wing, anti-Israeli candidate completely by accident. When they realised their mistake, some punched a second hole, invalidating their votes.

The 29,000 spoiled ballot papers cost Al Gore the presidency, and changed the course of American history.

Needless to say, good design is not just about making something look good. It’s about making it make sense. 

Covet simplicity

“Whitespace is like air: it is necessary for design to breathe.” — Wojciech Zielinski

No one likes to be yelled at. But that’s exactly how your readers…
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