When it comes to what fundraisers and donors are thinking, Martin Paul has some evidence-based answers and insights.

At More Strategic we love listening to donors and fundraisers to better understand what is going on in our sector. And of course, we love data! So, putting our evidence-based insights hat on, here is our take on what fundraisers are thinking about, what donors are saying, and what the data is telling us.


In the past nine months over 400 fundraisers from 50 countries have answered a simple question: What do you see as the greatest challenge for fundraising today? Looking just at the answers from Australians, five key themes have emerged:

1. Competition and overcontacting By far the most common comment was about too many charities, doing the same things to raise funds from the same people, often for the same purpose, leading to a lack of differentiation and donors feeling overwhelmed.

2. Lack of understanding of fundraising Whether it is board members, the media or donors, the uninformed judgments of fundraising based on cost ratios and an unpopular…

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