Good2Give has secured two major corporate partners for its new corporate giving program, Andrew Sadauskas reports.

Westpac Group and the Centre of Social Impact at Swinburne University of Technology are partnering with Good2Give to trial the effectiveness of giving circles in the workplace as a model for corporate philanthropy.

Commencing later this year, the Giving Circles at Work trial will receive federal funding from the Department of Social Services, along with support from the Prime Minister’s Community Business Partnership.

While the giving circle model has an established track record in private philanthropy, the trial is the first of kind in an Australian workplace environment. Findings from the trial will be publicly released in mid 2020.

Along with evaluating the effectiveness of the giving circle model in increasing philanthropy from the corporate sector, the trial also aims to educate thousands of employees around the value of their donations in addressing social issues.

Good2Give was originally established as the Australian affiliate of UK-based Charities Aid Foundation (CAF), subsequently adopting its current name in April 2016.

In October 2018, Good2Give announced that it had reached a major milestone in its mission to boost workplace giving, with the organisation having facilitated over $200 million in donations to more than 7,000 Australian and international communities since its launch in 2001.

In a statement, Good2Give CEO Lisa Grinham said the trial was “an exciting step forward for Australia’s charitable sector” that would “further enable Australian workplaces to make a difference”.

“We have seen the huge impact collective giving can have in the private sphere and we’re eager to see how this impact can be strengthened by extending into the workplace,” Grinham said.

“Seventy percent of Good2Give’s corporate clients match donations dollar for dollar, which makes collective giving in the workplace even more valuable to charities.”

Westpac Group’s Head of Sustainability, Siobhan Toohill, said the trial provides employees with the opportunity to be involved in the development and testing of an innovative, sustainable and replicable model of collective giving in workplaces.

“Westpac Group has a long history of helping our employees support the charitable and grassroots organisations that strengthen our communities,” Toohill said.

“We established our matching gifts workplace giving program in 1998, the first such program announced by any Australian bank. Since then, Westpac has matched employee donations to eligible Australian charities dollar for dollar.

“In 2018 more than $6 million was collectively donated to more than 650 charities through our Matching Gifts program. Taking part in this trial helps us explore even more ways to support our employees to make a difference on the issues and causes that matter to them.”

Subscribe to access this article.

Continue reading your article with an F&P subscription

Join with other top fundraisers to receive insight, analysis and inspiration to help you raise more funds.

subscribe now for $1

Cancel anytime.

Already a subscriber? LOGIN HERE