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Want to secure a seven-figure gift, grant or partnership? Andrea Riddell and Andrew Sadauskas share five tips for doing it, from the recent Big4 conference.

The benefits of breaking down silos and the critical need to manage reputational risks when accepting big donations were among the key themes to emerge from the 2020 Big4 conference.

The two-day virtual event focused on the ‘big four’ areas of fundraising: corporate partnerships, major gifts, gifts-in-wills and trusts & foundations.

At the conference, fundraisers learnt new ways to demonstrate their social impact to funders. They also discovered how to leverage social purpose to strengthen their corporate partnerships.

Insights from Big4 will help fundraisers to secure six or seven-figure gifts, grants and donations for their causes.

Here’s a look at five of the key trends to emerge at Big4 in 2020:

1. Corporate partnerships: Don’t get left behind by the move into purpose! 

As we’ve known for a while, corporates are moving beyond more traditional corporate social responsibility to building social purpose into their core business. However, COVID-19 has hit the accelerator on this, and nonprofts can’t risk getting left behind! 

Looking beyond…
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