There’s one week left to RSVP for Big4. If you want best practice tips to strengthen your gifts-in-wills fundraising, missing this event would be a real cat-astrophe.

Leading Australian charities, including RSPCA Queensland and the Royal Flying Doctor Service Victoria (RFDS), are set to share best practice case studies from their successful gifts-in-wills fundraising programs at the 2019 Big4 Fundraising conference, with the RSVP date for the event now just one week away.

Over the past few years, RSPCA Qld has been working hard to fetch new bequest prospects for its gifts-in-wills program.

Using a range of tactics to acquire bequestors and steward supporters, RSPCA Qld significantly increased its prospect pipeline and the number of confirmed bequestors.

RSPCA Qld’s program leveraged a combination of direct mail, inviting supporters to events, telemarketing, providing a virtual tour of one of its animal shelters on a USB drive and a gifts-in-wills club.

At Big4, RSPCA Qld’s Head of Fundraising, Sam Abbott, will discuss the strategy RSPCA Qld is using to build its gifts-in-wills program. Her presentation will include results, key lessons and examples of some of the creative the organisation is using.

In a separate case study to be presented at the conference, RFDS will detail how it implemented a structured stewardship strategy to gain a greater understanding of confirmed bequestors and prospects.

Learn how how to source, secure and nurture gifts-in-wills at Big4

The 2019 Big4 conference will show you how to raise more money through gifts-in-wills, as well as through corporate partnerships, trusts and foundations, and major gifts. RSVP before Friday 18 October. Don’t miss out!

DVA Navion Australasia CEO Chris Downes and RFDS Gifts-in-wills Coordinator Teresa Cianciosi will give an outline of the new stewardship program and how it is performing. Benefits of the program include a closer relationship with bequestors as well as increased giving. 

Downes and Cianciosi will also discuss the new resources, tools and dashboard used to track the progress of the program and share results.

Gifts-in-wills legal advice

For bequests fundraisers with a legal question, two experts in the practice of wills, estates and nonprofit law from law firm Moores will share their expertise around gifts-in-wills program governance.

Moores Team Leader, Rebecca Lambert-Smith, and Senior Lawyer, Michael Labiris, will discuss how to comply with the legislative requirements around gifts-in-wills, what to do if a donor applies conditions to their gift and what to look out for in the event of a dispute.

Lambert-Smith and Labiris will also set aside part of the session to answer any questions fundraisers have, with delegates given the opportunity to submit a question ahead of the event.

Other gifts-in-wills sessions at Big4 will detail the best ways to have a meaningful phone call with prospects, using digital to build your gifts-in-wills program, plus insights from Scotch College and Hawthorn Football Club.

Along with the best practice around gifts-in-wills, Big4 will show fundraisers how to source, secure and nurture big donations through major gifts, corporate partnerships, trusts and foundations and gifts-in-wills.

The conference will be held over two days (23 and 24 October) at the Pullman Melbourne on the Park, which is conveniently located across the road from Jolimont train station, the MCG and the Fitzroy Gardens.

Any fundraisers who are interested to attend, but haven’t yet registered, have until Friday 18 October to RSVP for the conference.

The 2019 Big4 conference will show you how to raise more money through gifts-in-wills, as well as through corporate partnerships, trusts and foundations, and major gifts. RSVP before Friday 18 October. Don’t miss out!

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