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There’s one week left to RSVP for Big4. If you want best practice tips to strengthen your gifts-in-wills fundraising, missing this event would be a real cat-astrophe.



Originally posted October 2019

Leading Australian charities, including RSPCA Queensland and the Royal Flying Doctor Service Victoria (RFDS), are set to share best practice case studies from their successful gifts-in-wills fundraising programs at the 2019 Big4 Fundraising conference, with the RSVP date for the event now just one week away.

Over the past few years, RSPCA Qld has been working hard to fetch new bequest prospects for its gifts-in-wills program.

Using a range of tactics to acquire bequestors and steward supporters, RSPCA Qld significantly increased its prospect pipeline and the number of confirmed bequestors.

RSPCA Qld's program leveraged a combination of direct mail, inviting supporters to events, telemarketing, providing a virtual tour of one of its animal shelters on a USB drive and a gifts-in-wills club.

At Big4, RSPCA Qld’s Head of Fundraising, Sam Abbott, will discuss the strategy RSPCA Qld is using to build its gifts-in-wills program. Her presentation will include results, key lessons…
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