James Herlihy of fundraising agency, Mindwize, shares three lead generation strategies to help your NFP attract new supporters.
All nonprofits need to be thinking about digital lead generation in 2022. It’s an important part of the continuous community growth required for fundraising in the digital age.
If you want to grow your online community but don’t know where to start, rest assured – there are opportunities for every nonprofit. Today we unpack three popular lead generation tactics and explore requirements for success for each.
But first, remember: Lead gen is just the first step in a supporter’s long-term relationship with your cause. You must always have supporter journeys for subsequent engagement, development and conversion fully planned out – along with their underlying data flows.
Now, three top lead generation tactics for nonprofits …
1. Petitions (activism)
Activism involves mobilising supporters to bring about political, social or policy change. Petitions are a popular form of activism because they present a low barrier to response, and so can deliver rapid community growth.