In less than two years, BIG W has donated in excess of 4.5 million new items to Good360 to give to Australians in need. Clare Joyce discovers how the partnership works.
Good360 has a goal for nothing useful to lie unused. They match excess with need by distributing donations from corporates to charities. It’s an ingeniously simple concept that had been operating successfully in the United States for many years before founder and Managing Director Alison Covington brought it to Australia in 2015.
In less than five years $100 million worth of goods have been donated by corporates for those who need them most. By 2025, Good360 aims to see that figure rise to $1 billion.
At the heart of this effort to match excess with need are partnerships – with corporates who donate their surplus goods and the 1,275 member charities and schools that receive those goods.
While not-for-profits and those they serve can benefit from a partnership with Good360, there are valuable lessons to be learned from the way the organisation attracts, cultivates and maintains corporate partnerships. The latest success story is a partnership with the iconic Australian retailer, BIG W.
Like all successful…