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THE LONGEST DAY – Cancer Council NSW

Charity golf days — nothing new, right? Well, it depends on how you run them. With an innovative approach, Cancer Council NSW established a golf day that would become a true diamond in their portfolio of events. 

The concept

The Longest Day is a first-of-its-kind peer-to-peer golf challenge in Australia. It capitalises on the competitiveness of golfers, pushing them to team up with their mates to ‘tee off for a cancer-free future’ and complete 72 holes in one day. 

For The Longest Day 2020, the CCNSW team worked with Funraisin (website), Elevate (paid social), Spark Foundry (SEM, print and display) and various industry bodies (Golf NSW, PGA). And for the first time a working group with representatives from internal teams collaborated to execute the campaign. 

The goals 

Growth in CCNSW events had flattened in recent years. Spurred on by this challenge and hoping to broaden their female-skewed supporter base,…
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