Lighthouse Foundation has partnered with iconic Australian artists Ken Done and Cassie Byrnes to break the pattern of youth homelessness.

 #BREAKTHEPATTERN youth homelessness

Lighthouse Foundation founder Susan Barton AM with children Lighthouse supports, in front of Cassie Byrnes’ artwork.

A timely campaign from the Lighthouse Foundation is capitalising on our reliance on video conferencing by offering screensavers or virtual backgrounds created by iconic Australian artists Ken Done and Cassie Byrnes. 

Lighthouse Foundation provides homes and therapeutic care programs to children and young people impacted by long-term neglect, abuse and homelessness. For a small donation, supporters of the organisation can download two prints ‘Cobalt Reef’ and ‘Basalt’, as limited-edition screensavers and digital backgrounds as part of Lighthouse Foundation’s #BREAKTHEPATTERN campaign. 

By now, we’re all probably sick of the out-of-the-box backgrounds that come with Zoom or Teams and are in dire need of something new and exciting to mask the pile of laundry during our next team meeting. 

“The idea initially came about from a good old team brainstorm as we wanted to use Ken and Cassie’s bright and positive imagery to raise awareness to the darker issue of youth homelessness,” says Lighthouse Foundation’s Marketing and Communications Manager, Lulu Harrison. 

“After a bit of thought, we knew that it would thrive best and have better reach as a digital campaign which is ultimately how the screensaver/background concept came to life.”

The partnerships with Ken Done and Cassie Bynes are almost two years old, with both artists sharing the organisation’s passion for advocating for the rights of young people and spreading awareness of the issue of youth homelessness. 

 #BREAKTHEPATTERN youth homelessness

Cassie Byrnes and Ken Done

With pro bono support from advertising agency, ADZ Collective, they’ve brought the campaign to life. To date the Foundation has received over $1 million worth of pro bono advertising support, in the form of billboards and online space, from QMS, REA Group and CarSales.  

They have also had the support of a team of dedicated volunteers across Sydney and Melbourne, distributing postcards and stickers to help spread the word about the campaign. 

“A big thank you must go out to all of our wonderful Lighthouse Patrons, Ambassadors and followers as well as those who’ve helped us push this campaign on social media using the #BREAKTHEPATTERN and tagging @lighthousefoundation with photos of their new screensavers on displays,” says Lulu. 

“It’s a pretty special feeling knowing that there are hundreds, if not thousands, of people out there with Ken and Cassie’s patterns on their mobiles, laptops and virtual backgrounds in support of homeless and vulnerable young people in Australia.” 

Once they’ve donated, supporters receive a thank-you email with a link to download the files, along with instructions on how to change the backgrounds. 

Supporters are then asked to display their artworks like a badge of honour, encouraging friends and colleagues to join in. The eye-catching artworks and donations will be used to spread awareness – and no doubt, start a conversation – to break the cycle of youth homelessness. 

The Foundation also has a corporate offering with co-branded virtual backgrounds and email banners available.  

This isn’t Lighthouse Foundation’s first foray into the artistic world. Last year they collaborated with over 24 artists to create colouring-in books playing cards and educational resources for the community.  

Subscribe to access this article.

Continue reading your article with an F&P subscription

Join with other top fundraisers to receive insight, analysis and inspiration to help you raise more funds.

subscribe now for $1

Cancel anytime.

Already a subscriber? LOGIN HERE