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It has been an unusual and difficult time in fundraising. Now is the time to take stock, find the new angle and re-evaluate, advises Jodi Kennedy.

Over the past 18 months our active philanthropists (people who are establishing giving during their life) have been willing to re-evaluate their giving choices and the trends we’ve seen have been broad and diverse. From an active philanthropy point of view, we’ve seen changes in where they have been giving geographically, a relaxation of granting conditions and the amount being granted. 

That augurs well for fundraisers — opportunity is inherent in change. The upheaval we have all been through means we’ve all truly had to reconsider our values — and our priorities. 

As one of the country’s leading trustee sources of philanthropic funding (around $100 million annually), Equity Trustees saw change in 2020. We saw a rise in giving to NSW-based organisations, which is likely connected to the catastrophic bushfires of the summer of 2019/20. In the aftermath we fielded many questions from our clients about how to best assist the communities, fauna and flora in bushfire affected areas, and as a…
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