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Australia is a nation of swimmers and two charities have won their hearts. F&P takes a deep dive into their highly successful P2P fundraising



You might not think there is enough room in the Australian market for two swim-based peer-to-peer (P2P) events. And if you heard they happened in consecutive months, you would be forgiven for thinking a clash was inevitable. But we are here to tell you the exact opposite is true.  

2019 saw the arrival of two national swimming campaigns: Super Swim (held in February) for the Starlight Children’s Foundation; and Laps for Life (held in March) for youth mental health charity, ReachOut.com. Both events have experienced exponential growth. Since Super Swim began, more that 14,000 swimmers have participated, raising $5.7 million to support more than 146,000 sick kids in hospitals and communities across Australia. This year alone, the campaign raised over $2.7 million (compared to 2021’s $2 million) which will support more than 66,000 sick kids. At the time of writing, ReachOut had extended their event end date to mid-April due to COVID-19 and the country’s calamitous weather events. To date, 6,000…
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