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The pandemic did not hinder Christmas giving, the findings from our recent appeal survey show. We share an overview of tactics, learnings and what turned out to be some very healthy results.



For many of us, Christmas 2021 felt like an anticlimactic finish line to be limped across after two years of health anxiety and lockdowns. For fundraisers and nonprofits, it had been a draining 24 months. But contrary to widespread concern that COVID-19 would adversely impact donations, the opposite proved to be almost universally true in every area except face-to face and events fundraising — and even the latter shone when a hybrid or virtual approach was executed effectively. 

The team at F&P were curious to know what direction nonprofits had chosen for their Christmas appeal. Would they focus on COVID-19, or did they feel it was time to tell a different story? Were they happy to implement new tactics following two years of innovation (sometimes under duress!) or would they stick with a tried-and-true approach? To learn more, we asked our readers to complete a short survey about their 2021 Christmas appeal experience. We heard back from 29 nonprofits, spanning a broad…
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