At DigiRaise, Pareto Fundraising’s Digital Strategy Director, James Herlihy, will share the nuts and bolts of how to create, execute, monitor and adapt successful online lead generation campaigns.

At this year’s DigiRaise conference, Pareto Fundraising Digital Strategist James Herlihy will share the nuts and bolts of how to create, execute, monitor and adapt successful online lead generation campaigns.

The holy grail of donor acquisition is a rolling, always-on program, that delivers loyal donors at scale and an attractive ROI. This can and is being done by charities via online channels, with cause-based online lead generation being the key to success.

In this masterclass, Herlihy will demonstrate how to generate attention-grabbing propositions, communicate these through effective advertising and content marketing, build online community engagement and convert prospects to donors.

Attendees will piece together their own lead generation propositions, advertising messaging and strategy, while exploring the science of meaningful, online engagement for donor acquisition and online community building.

Learn how to secure loyal donors at scale with best practice digital lead generation at DigiRaise

At DigiRaise, Pareto Fundraising’s Digital Strategy Director, James Herlihy will show you how to create, execute, monitor and adapt successful online lead generation campaigns. Click here for more information and to register.

The session will explore case studies, key analytics, channel and split tests, detailed strategy and Pareto’s latest study on the long-term value of online community. Attendees will walk away inspired with practical ideas to implement immediately and a strong understanding of how to produce successful lead generation campaigns.

About the presenter:

Herlihy has spent more than a decade working on digital campaigns and fundraising and is the brains behind groundbreaking digital campaigns for human rights, animal welfare, environmental organisations and more.

During his time at Pareto Fundraising, Amnesty International Australia and Austcare (ActionAid International Australia), Herlihy held roles in digital management, strategy, production, campaigns and marketing, content and social media.

At Pareto, Herlihy spearheaded successful digital fundraising campaigns for organisations like Lifeline, Soi Dog, Bush Heritage, The Wilderness Society, Baker IDI, Action for Dolphins and more. James also drives and presents the digital aspects of Pareto’s Benchmarking program.

He has trained organisations in fundraising optimisation around the world and is a frequent speaker at international nonprofit conferences. Herlihy is also the co-founder and board member for the Human Coalition, a member of the board of directors for Open Doors USA, an Advisory Board Member for the SMU (Southern Methodist University) Digital Accelerator and Advisory Board Member for Kids Prosper Kids.

At DigiRaise, Pareto Fundraising’s Digital Strategy Director, James Herlihy will show you how to create, execute, monitor and adapt successful online lead generation campaigns. Click here for more information and to register.

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