Caption: A grab from the Red Shield Appeal 2013 video featuring Stan Walker.

The Salvation Army’s Red Shield Appeal is off to a strong start, after $1 million in match funding unlocked a major contribution from Andrew and Nicola Forrest. Greg Johnson explains how the Salvos raised $2 million at the appeal launch.

The Salvation Army’s annual Red Shield Appeal had raised $2 million towards its 2013 target by the end of the appeal’s launch last month, thanks to the contribution of several major donors at the event. Over 500 business leaders were present at The Westin Sydney luncheon for the appeal’s launch.

A $1 million gift from mining magnate Andrew Forrest and his wife Nicola had been secured for announcement ahead of the launch, on the condition that the gift was matched by those in the business community. Sydney Red Shield Appeal chairman Roger Massy-Greene was quick to respond, contributing $200,000 on behalf of his family, which was matched by a $200,000 donation from the NSW State Government. In excess of $2 million had been raised by the conclusion of the luncheon, setting The Salvation Army well on the way to its $79 million target for 2013.

“The Salvation Army plays such a critical role in our communities,” said Andrew at the launch. “I feel very privileged to be here with my wife Nicola to launch this year’s Red Shield Appeal – an appeal which I encourage all Australians to get behind. Whether you give $1 or $100,000, both are to be applauded.”

The Red Shield Appeal’s annual doorknock will take place on May 25-26 this year. See the Red Shield Appeal’s launch video for 2013 here:

Greg Johnson is the editor of Fundraising & Philanthropy Magazine.

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