Do you know how each of your donors take their tea? Shelley Mason does. And at Harry Perkins, this knowledge is a team-wide philosophy.
Originally published September 2021
Understanding, on a deeper level, their donors’ interests, history and connection to the organisation has helped the team at Harry Perkins Institute of Medical Research to create a personalised service for their key major gift supporters.
This truly personalised experience has supercharged their figures: for the month of May 2021, they’ve seen a 329% increase on anticipated/projected major gifts income, and in April 2021 they saw a 440% increase.
Ahead of her session at Big4 Fundraising 2021, we asked Shelly Mason, Key Relationships Manager at Harry Perkins, a few questions.
Describe your approach to life and work.
I was raised with quite a spiritual outlook on life and the phrase that comes to mind is "Do your best and let [insert God / the Universe] do the rest". A strong work ethic is something I've tried to carry through life but there's an element of "c'est la vie" ... sometimes Plan A doesn't work out, or Plan B (!)…