Five ways technology can help you deal with disruption and engage your supporters.
The world of fundraising is facing a climate change. For years the environment has been shifting and the storm clouds have been gathering.
Now, finally, the day of reckoning is upon us. Don’t believe me? Consider this: According to the Fundraising Report Card’s data set containing over $33 billion in donations from more than 3,500 organisations of all sizes (3,300 of those organisations are based in the US), in the first six months of 2018 the total number of people donating and retention of existing donors both fell by more than 6%.
Those metrics mirror figures recently reported by the Fundraising Effectiveness Project (FEP). FEP also found a decrease in new donors (-9.2%), a decrease in retained donors (-18%), and a decrease in repeat retained donors (-2.1%).
Yet, interestingly, according to the Fundraising Report Card’s benchmarks, high-dollar first-time donors giving over $1,000 were more than 330% more likely to be retained when compared with low-dollar first-time donors whose first gifts were under $100. Additionally, those…