Pareto Fundraising’s CEO, explains how your fundraising could get a boost in the 2019 election year if organisational mission and election issues coincide.
There’s no doubt that charitable giving can be disrupted by external events, such as federal elections. And I don’t think we should ever ignore the impact an election could potentially have on fundraising revenue.
But, in my fundraising experience, there’s actually little to be wary of. Yes, donors can sometimes defer their giving pre-election because their focus is on candidates not causes. But I’ve also found that their generosity tends to bounce back once election day is over. And in the long term, there’s little, if any, adverse effect on direct-response revenue.
In fact, for some Pareto clients whose issues have been in the political spotlight – both in election and non-election times– they have seized the opportunity to raise more money as their mission received more attention than it has ever had before.
HOW THE POLITICAL CLIMATE CAN WORK FOR FUNDRAISING
The Pareto team have helped a number of clients convert active media and public engagement with a political issue into strong results on key…