Polished Man’s campaign manager is set to reveal her organisation’s innovative digital strategies at the upcoming DigiRaise conference.

The Polished Man campaign asks men to paint a single fingernail to raise funds to support trauma recovery and prevention.

Using only digital channels, the Polished Man campaign has grown from an idea with no budget into a global movement, raising $5 million to support trauma recovery and prevention.

In just five years, this global phenomenon has attracted 93,973 fundraisers and 56,416 individual donors across more than 100 countries. It has also received game changing online support from the likes of Zac Efron, Kelly Slater, Malcolm Turnbull and Chris and Liam Hemsworth.

At the upcoming DigiRaise conference in Melbourne on 13-14 June, Polished Man’s Campaign Manager, Kylie Wallace, will reveal how she grew this extraordinary fundraising campaign. The session will include social media tips and practical ideas you can apply to raise more money online at your organisation.

Recently, Wallace spoke to F&P about Polished Man, including her role as its campaign manager.

“I want the [Polished Man] campaign to be at the forefront of innovative fundraising here, challenging the status quo and utilising the best innovations in technology, digital marketing and peer-to-peer fundraising,” Wallace said.

How the campaign started

The Polished Man campaign concept stemmed from a visit to Cambodia by the former CEO and co-founder of YGAP (Y-generation Against Poverty), Elliot Costello. (Costello announced he was stepped down from the role in May 2018, coinciding with YGAP’s 10th anniversary).

“There he met a 10-year-old girl named Thea. Despite the language barrier, they bonded over games of noughts and crosses. At the end of the night, Thea drew a love heart on Elliot’s palm and coloured all of his nails bright blue,” Wallace said.

“The next day, he learned about her story. Thea’s mother had sent her to an orphanage in the hope she would be granted a safe refuge following her father’s death. Thea was given anything but. At just eight years old, she was raped on a daily basis for two years by the orphanage director, the very man who was supposed to protect her.

Learn more about Polished Man’s digital fundraising success at DigiRaise

At DigiRaise, Polished Man’s Campaign Manager, Kylie Wallace, will share social media tips and practical ideas you can apply to raise more money online at your organisation.
Click here for more information and to register.

“When Elliot returned home, he decided to paint one nail to remember the impact Thea had had on his life, an act that subsequently led to a global movement. The simple act of painting one nail has become a powerful way to raise awareness and funds to support the one in five children who fall victim to or are at risk of experiencing violence and raise a conversation about violence against children.”

An inspiring campaign

A key highlight of 2018 for Wallace, and an example of the support the Polished Man campaign has engendered, was the amazing fundraising success achieved by 11-year-old Jackson Saunders.

“Jackson was drawn to the campaign because he didn’t want any child to suffer violence or abuse. He has been a Polished Man for the past three years and this year he set a very ambitious goal of $50K, which well exceeds our previous number one Polished Man in the world, Con Scrinis, who raised $36K in 2017,” Wallace said.

“Jackson has been hustling and painting nails everywhere he goes and he recently hosted a MAN-I-Cure bar at his school, Auburn South Primary. [In 2018] Jackson has fundraised $56,500 and we couldn’t be more proud or blown away by his incredible efforts. When I was 11 I would have struggled to count to that number let alone fundraise that much!”

At DigiRaise, Polished Man’s Campaign Manager, Kylie Wallace, will share social media tips and practical ideas you can apply to raise more money online at your organisation.
Click here for more information and to register.

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