“It was really about trying to reach out to people who might not necessarily think about homelessness on a day-to-day basis.”
Vedran Drakulić, CEO, Gandel Foundation
“Look John, I’m going to sleep rough, I’m going to be asking people for money, can you help?”
“I’m not sleeping rough, out of the question.”
“That’s fair enough but maybe you can match the money I raise? I go out on a limb, and I ask people for money, but if I tell them my boss will match what I raise they might be more interested to help.”
“Absolutely, no problem, I’ll do that. As long as I don’t have to sleep with you.”
Since that 2015 conversation with his boss, John Gandel, Vedran has raised nearly $800,000 for Vinnie’s The CEO Sleepout. For six years he was Victoria’s highest fundraiser, and in 2021 ascended the leaderboard as the event’s highest fundraiser nationally.
Through his work at Gandel Foundation, Vedran understood the challenges of homelessness and wanted to support the cause personally as well as professionally. The CEO Sleepout captured his attention as it was not preaching to the converted. “It…