A new report shares valuable insights that could transform your major gifts program.
In their latest report, KODA Capital (KODA) and CCS Fundraising (CCS) take a close look at major giving after a tumultuous two years in which we have weathered catastrophic natural disasters and the COVID-19 pandemic.
With their findings to hand, they share a framework and practical advice to help you build a stronger major gifts program that has the power to transform your organisation.
Setting the scene
Donors have responded generously to recent challenges in Australia, the report tells us, with more than $500 million committed in response to the 2019/20 bushfires and nearly $120 million donated in response to the COVID-19 crisis. But even prior to 2020, charitable giving was on the rise. Australian charities generated $166 billion in revenue in 2019, an increase of $10.5 billion on the previous year.
It won’t be news to you that most of this benevolence comes from major gifts, with 90% of total fundraising driven by an organisation’s top 10% of donors.
With this in mind, your fundraising team should undoubtedly be focusing…