Growing criticism, the absence of visible peers and a lack of knowledge about giving channels are stymieing philanthropy from the rich. F&P’s Fiona Atkinson talks to Jack Heath to find out more

The rise in billion-dollar gifts has obscured the perceived value of smaller, but still large and needed, donations. We have a cultural problem with philanthropic imposter syndrome. And there is a broad lack of understanding about giving channels for major gifts.
This is a worry for nonprofits, because gifts from HNWI are an opportunity to secure funds in the face of a shrinking donor pool. Over the past 10 years, the percentage of people claiming tax deductions from charitable giving has been on the decline. The only group experiencing a proportional increase is people earning over $1 million per year. Put simply, a smaller number of people are giving more dollars.
There is mind-boggling potential for a $2.6 trillion wealth transfer in Australia by 2040. Get the approach right, and nonprofits…