Leading Australian philanthropists will share their motivations and rationale for giving, while some of the country’s most successful major gift fundraisers are set to provide insights and best practice technique at a special one-day seminar. Jeremy Bradshaw reports.

Philanthropists and major gifts experts will be presenting at The Art and Science of Major Gifts Fundraising, a unique one-day seminar to help fundraising executives and nonprofit leaders to understand how to create and build a successful major gifts program.

Rare insight into the minds of philanthropists

In a rare treat, two of Australia’s leading philanthropists will discuss why they support various causes, what they like and don’t like about dealing with charities and nonprofits, and their journey into philanthropy.

The philanthropists are Robert Purves AM and Christopher Abbott AM. The Purves name has been associated with philanthropy for decades in Australia through the work of the Raymond Purves Foundation, and Robert Purves also created the Purves Environmental Fund 10 years ago with a $10 million donation.

Christopher Abbott built his wealth through investing, and established the Abbott Foundation with a $14 million endowment in 2009. Abbott has made a number of significant gifts, including a $7 million donation to the University of Wollongong in late 2012.

Major gifts experts to provide “how-to” knowledge

Michael Downes and Frankie Airey are arguably two of Australia’s most successful major gifts experts. Both have been working in major gifts for decades, and have helped their clients raise many millions of dollars.

At the seminar they will provide key information about how to go about major gifts fundraising, the key elements to a successful major gifts program, and some of the important tools and resources you’ll need to create your own successful program.

Comprehensive seminar program covers all the bases

The content for the major gifts seminar covers many of the important aspects you need to know to create and build a successful major gifts program including: the key structures and resources required; the role of nonprofit CEOs and board members in major gift fundraising; how to identify potential major donors to your cause; nurturing and relationship development with major donors; the art of asking for the big gift; wealth and philanthropy trends in Australia and much more.

A case study of the NeuRa major gifts program which recently raised $22 million will also provide excellent insight into a “real world” example of a major gifts program.

When and where

The Art and Science of Major Gifts Fundraising will be held on November 27 in Sydney.

More information and to register

Go to www.fpmagazine.com.au/major-gifts/

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