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Knowing your COVID story, a K-shaped recovery and the seven pillars — major gift considerations in today’s world



Reflecting on 2020 and 2021 conjures memories of ‘sticking at it’. Sticking with lockdowns, remote learning and more Zoom meetings than many of us would like to recall. And, if we’re doing our jobs right, those of us in  major gift fundraising will remember the donors who stuck  with our organisations through the most unstable and  demanding times.

Here we look back on major gift tactics born of necessity in a remote and isolated world, and we discuss what we should take forward in 2022 and beyond — because the opportunity to secure extraordinary gifts for extraordinary impact is as real as ever. 

Know your COVID story



“You need to know your COVID story off by heart,” advises Mark Quigley of Social Venture Consultants, who presented a major gifts masterclass at 2021’s Big4 conference. 

If you’ve been speaking to your major donors during the pandemic, you’ll recall they asked questions such as: “Have you had a case of COVID-19 in your…
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