Often our best major gift prospects are hidden in plain sight. But how do you find them and prioritise your approaches?Originally published February 2019
When it comes to major gift donors, my advice – always start closest to home. Take a look at your database, your organisation and your networks.
Dive into your database and take a look at those that are currently giving at a mid-range level. Talk to these donors. What are their passions, why do they give, what is the biggest gift they have ever given and what was it for?
Consider those that have regularly donated over many years and have more recently increased their giving. They may not be giving at major gift level but might be showing a growing interest and loyalty to your organisation. Perhaps these are your future bequestors, or they might bring together a group of friends to establish a giving circle, or maybe they are just waiting to be asked to make a bigger impact with a bigger gift.
Talk to your current major donors. Who do they know and who are they…