Subscriber Exclusive

We share the story of a charity whose corporate partnerships bring in millions of dollars but deliver value beyond those dollars.

When corporate partnerships raise almost 30% of an organisation’s fundraising income, it is worth taking notice. The organisation is Lifeline, which has an impressive track record of securing generous and often multi-year corporate partnerships. In 2020/21, corporate partnerships brought in $3.5 million of a $12.3 million fundraising result. The income and support secured through these partnerships plays a vital role in achieving the charity’s mission of an Australia free of suicide. 

For the past two years, Lifeline’s work towards that mission has been tested to the limit, with the organisation experiencing the highest demand for their service on record. We explore the role of partnerships in meeting this demand, and Lifeline’s secrets to corporate engagement success. 

Monumental need, mammoth response 

Did you know that when Lifeline was founded in 1963, suicide was illegal in much of the Western world? How trapped and alone people must have felt in their darkest hours of need. 

Today, mental health is finally receiving the attention it…
Subscribe to access this article.

Continue reading your article with an F&P subscription

Join with other top fundraisers to receive insight, analysis and inspiration to help you raise more funds.

subscribe now for $1

Cancel anytime.

Already a subscriber? LOGIN HERE