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In 2020, the Fundraising Forum delivered new insights for extraordinary times. Andrea Riddell and Andrew Sadauskas share three key lessons from the event.

Australia’s leading annual fundraising conference, the Fundraising Forum, has wrapped up for 2020.

This year, against the backdrop of the ongoing global pandemic, the conference was held for the first time ever as a virtual event.

In total, more than 200 fundraising professionals from across Australia and overseas logged in for four days of inspiration, training and practice.

The main focus of the Forum was on how fundraisers can achieve extraordinary results in extraordinary times.

Here are three extraordinary lessons from this year’s event:

1. Are we still ignoring mid-level donors?



Agent of Good, Jen Love, brought us a great reminder on day two of the importance of the mid-level donor.

“Being a mid-level donor is like being a middle child. Not big enough to be in a priority major gifts portfolio, but too big to be treated like just everyone else,” says Love.

We’ve long been ignoring the mid-level donor and their greater giving capacity, however, Love reassures us that it’s not too…
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