Some of Australia’s leading fundraising executives will soon be descending on Sydney to share and learn from each other at the Fundraising Forum, Jeremy Bradshaw.

In the spirit of sharing that has become a hallmark of the Fundraising Forum (September 2, 3 and 4), organisations such as Greenpeace, Amnesty, GetUp, Royal Flying Doctor Service and Cancer Council will present a range of fundraising case studies.

With a focus on direct marketing, the Forum’s key themes are donor acquisition; donor retention/development; digital fundraising/marketing; integrated campaigns and strategy.

Among the numerous case studies, Adam Barnwell  will discuss how Cancer Council NSW is how Cancer Council NSW is generating greater interest, awareness and support through bequests following changes to its website after a user experience study.

 Nikki Jones from Royal Flying Doctor Service will share how changes to the organisation’s donor newsletter has increased funds raised.

Mary Anne & NicolaAnd if you’re looking to take your direct mail appeals to a new level with digital integration, Mary Anne Plummer and Nicola Long from Pareto Fundraising will be giving plenty of great tips, hints and practical know-how on how to combine various digital elements with your offline mail appeals to successfully lift fundraising income.

Face-to-face fundraising also gets some airtime with Guide Dogs’ Andrew Sabatino outlining which different elements of its 12-month regular donor communications program significantly reduced attrition.

Mark PhillipsInternational guest speaker Mark Phillips, who is regarded as one of the UK’s most influential fundraising professionals, will give two special presentations. The first is called What’s wrong with fundraising? and is a thought leadership session exploring some of the challenges that beset modern fundraising. In his second presentation Mark will explain how mid-level donors are an often neglected segment of supporters and that by tailoring specific communications to them you can raise substantially more money.

With the Forum only a month away, time is running out to register and secure a place. To see the full program and sign-up visit


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