In the first six months of 2022 alone, Kellogg’s Australia has seen a 70% uplift in staff volunteering compared to 2021. How do they encourage this effort and how do they give back to the nonprofit sector?

To mark this year’s National Volunteering Week (16-22 May), more than 50 Kellogg’s employees volunteered across Australia. Brett Mortensen, Senior Director, Human Resources Australia & New Zealand at Kellogg Company tells us more about the company’s focus on employee wellbeing and giving back.

Giving back

At Kellogg’s, bringing to life our Better Days Promise (aiming to create better days for three billion people and the planet by 2030) is core to our purpose and underpinned by our values. Kellogg’s believes this is created when people are fed and fulfilled. Through this strategy, Kellogg has committed to feeding 375 million people in need by the end of 2030.

In an effort to achieve this goal, Kellogg’s has partnered with local charities to tackle hunger and feed communities in need through a combination of food donations, school breakfast programs and charity partnerships.

Kellogg’s are proud to support Ronald McDonald House Charity, Foodbank, the Australian Red Cross and the Foundation for Rural & Regional Renewal (FRRR). We also support adhoc requests from employees to volunteer and participate in initiatives they are passionate about or have an affiliation with.

In 2021, the Better Days program donated 920,000 meals with a value of over $150,000. This year Kellogg’s has made further progress and are already sitting at 1.8 million serves of food with a value of over $300,000 – this food has been donated to  Foodbank NSW and QLD, Ozharvest and direct to evacuation centres in flood-affected areas such as Lismore. Kellogg Australia has donated more than two million serves of food over the last 12 months and over 43 million servings Australian-wide since 2013.

Staff participation and wellbeing

We champion a Total Health framework to ensure all our employees’ wellbeing needs across the hybrid workplace are being addressed.

Taking a holistic approach, we are focusing on aspects we believe are necessary to total wellbeing, with four key pillars – Physical, Emotional, Financial and Social Health. At Kellogg, we know that everyone in our team is different, and we do our best to tailor our resources to suit each unique situation. Our HR initiatives reflect this with Being at Your Best Days (two days off a year for employees to refresh and rejuvenate), Locate for Your Day (a hybrid way of working that empowers office-based employees to find a balance between working from home and the office), an individualised wellbeing allowance, volunteering days and half day Fridays to name a few.

This year’s theme for National Volunteering Week was ‘Better Together’, which resonated with Kellogg as a great way to recognise the contribution of all employees across complex organisational structures, and the role that companies can play in helping employees find true purpose.

We actively promote making meaningful connections in the workplace and creating purpose for all employees. Our Total Health framework considers all employee experiences – with staff in the office, in store and in the factory, our employee benefits and initiatives must reflect the unique needs of all employees.

This framework includes helping employees find true and meaningful purpose via programs such as volunteering. Kellogg’s employees actively support this activity with many putting their hand up for National Volunteering Week. Already this year, Kellogg’s Australia is seeing a 70% uplift in staff volunteering compared to 2021.

We offer our employees volunteer experience and education to create more meaningful opportunities and community connections. This encourages and inspires staff to truly live our Better Days promise and make a difference on our journey to create Better Days for three billion people in need by 2030.

To read more about Kellogg’s nonprofit partnerships, click here

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