“We see these supporters as incredibly important advisors, and we work with them collaboratively to evolve and strengthen our events.”Rachel Carr
COUNTRY DIRECTOR, MOVEMBER FOUNDATION AUSTRALIA
Supporter fatigue is a common challenge in event-based fundraising. When the Movember campaign burst onto the scene in 2005, it resonated strongly with young men, influenced grooming trends and helped cement the moustache back into popular culture. Taking part in Movember meant you belonged to an exclusive club of Mo Bros and Mo Sistas, as well as being part of the wider men’s health movement.
Known for our innovative approach and unique ability to connect with a male audience, the hairy month of Movember is now approaching 16 years in Australia and five million supporters globally. That’s a lot of moustaches. However, over the past few years we’ve noticed it’s increasingly difficult to engage both new and returning supporters.
This is partly due to a competitive local charity sector, partly due to ‘Mo-fatigue’, and partly because of the rising popularity of facial hair (and the unwillingness of guys to part with it). While every fundraising event has their own version, Mo-fatigue relates to the awkwardness of asking friends,…