Australia’s leading charities are responding to their donors more quickly, reliably and efficiently – all for a set cost per transaction that makes budgeting much easier.

PFSThe experience of donors at the point of response is integral to the long-term success of any fundraising campaign. But there are times when limited staffing or financial resources can make it difficult to be reliable and efficient. PFS Group can help with its DonorLink solution.

PFS DonorLink™ manages all your response handling requirements from lead capture, catalogue orders and surveys to merchant processing, fundraising and donation lines.

The service for Australian and New Zealand charities can manage every response handling need, whether that is surveys, fulfilling catalogue orders, PCI compliant banking and merchant processing, or fundraising and donation lines. Leads and data can be captured from multiple channels including social media sources, telephone, email, SMS, coupons or letters. Funds are deposited and confirmed within 24 hours, which assists with all-important cash-flow.

Outsourcing this back-end administration has a number of benefits, says PFS Group Managing Director Roger Kidd. One is that charities can allow for a fixed transaction cost of 75 cents per transaction. “That gives them the ability to budget, which is critical,” he points out.

And organisations need not be large to use DonorLink, as the service can be scaled to fit varying needs and resources, with costs based on variables like volumes, frequency and how much analysis is required. In fact, using DonorLink lets smaller charities achieve an efficiency that would be impossible otherwise.

“What charities are doing in using us is getting the economies of scale,” adds Kidd. “Because we are providing response for many charities, we’ve got an efficient system. Everything is processed quickly and cost-effectively.”

Outsourcing eliminates the need for investment in infrastructure as the outsourcing partner takes responsibility for the business processes, recruiting and compliance costs.

Transparent and efficient processes mean response-management becomes more than just accurately processing cheques and credit cards. Fundraisers are finding that a better and more consistent response-management process leads to improved results from future donation asks.

Also, by establishing business rules and a dialogue with your vendor, high-value donors can be isolated and responded to by way of an additional personal note or phone call, building on these crucial relationships.

In addition the experience of working with a range of charities means an outsource vendor in any field has broader exposure to market conditions and can effectively benchmark your activities. This analysis can be used to improve your overall fundraising efficiency, with a view to becoming ‘best of breed’.

Visit or phone 1800 226 777.

Roger Kidd is founder and Managing Director of the Product Fulfilment and Campaign Logistics company, PFS. He has worked with many of Australia’s leading charities including the National Heart Foundation, Cancer Council, St John Ambulance and Fundraising Institute Australia and he has extensive experience in Marketing Logistics and Outsourced Business Processing.


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