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Philanthropists want to give to the best and to charities that reflect their values. Do you meet the criteria?

Philanthropists are increasingly sophisticated in selecting the charities they give to. Gone are the days when they’ll give money to just any charity. They are now looking for charities that express their own identity and purpose. The charities they give to are just as much a reflection of them as the car they choose to drive or the handbag they carry. As such, philanthropists want to give to charities that capture their own personal values. They also want to give to the best and insist that their money makes a real difference in a direction that is consistent with their ideology. 

At Seedling, we find high performing charities that align with donor values. We apply a rigorous due diligence process that looks at over 50 indicators of performance to identify the best. Here are the key 15 indicators we look for to identify a high performing charity. 



  1. Clear and consistent…
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