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Julia Campbell takes us through seven steps to grow your donor base with social media.

Originally posted June 2021

One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?” Good news! The answer is a resounding yes. Even better? To be successful, you don’t need a large team, a huge budget, oodles of time or even be tech-savvy. Need some inspiration on how to grow your donor base using social media? Here are seven steps you must take to attract new donors and grow your donor base using social media.

1. Make it compelling

You thought I was going to start with some sexy, shiny new tool or trend, didn’t you? Yep — the old school, traditional, never-going-away principles of effective fundraising still apply. You must have a compelling reason for people to give to you — no matter the medium! 

When raising money online (or offline) you must be able to succinctly answer this question for your potential donors: Why this? Why now?

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