How the Sydney Children’s Hospitals Foundation amped up its digital fundraising to raise over $6 million in six weeks.
[caption id="attachment_369458" align="aligncenter" width="773"] Kelly Rowland, Guy Sebastian, David Campbell, 10-year-old former patient Ollie, Boy George and Delta Goodrem during the live Telethon. Photo by Tessa Tran.[/caption]
A common question many charities ask is, “How do I grow a fundraising campaign, year on year?” Reinvigorating a campaign is even more challenging after a decade. This is what Sydney Children’s Hospitals Foundation faced in May and June this year when we celebrated 10 years of our Gold Appeal.
While the Foundation’s remit expanded in 2018 – we now raise funds for the whole of the Sydney Children’s Hospitals Network – the heritage of the Gold Appeal as the signature fundraiser for Sydney Children’s Hospital, Randwick, was an important consideration. So we decided to direct the funds raised by the Appeal to the hospital for another year.
The Gold Appeal is a multi-channel fundraising, acquisition and awareness campaign across radio, TV, outdoor advertising, corporate outreach, print, web, EDM, SMS…