Wagga our most generous town, koalas our favourite cause, Australians ranks third on most generous countries list.
GoFundMe, the world’s largest social fundraising platform, released its 2019 Year in Giving report unveiling the biggest global moments and trends from the year.
GoFundMe’s global community has now made more than 120 million donations, raising over $9 billion for people, causes and organisations since its founding in 2010.
Australia ranked third on the list of most generous countries behind Ireland and the United States, with Canada and the United Kingdom ranking fourth and fifth.
Most generous Australian towns
In Australia, the towns leading the philanthropic scoreboard (based on the number of donations per capita) on GoFundMe in 2019 are:
- Wagga Wagga
Emergencies and community made it into the fastest-growing donor categories list this year in Australia compared to 2018. Donations to pages in both categories have increased by over a third (35% and 33% retrospectively) as Australians turn to GoFundMe to take action for emergency and launch disaster relief funds.
As some of the worst bushfires hit NSW and QLD from 10th to 30th November, more than $3.4 million was raised by over 65,000 donors across over 700 GoFundMe pages.
This included Australia’s biggest GoFundMe page to date, with 44,000 donors from over 95 countries raising over $1.9 million for the Port Macquarie Koala Hospital to support the rehabilitation of injured koalas.
“Behind every single donation is a random act of kindness. To witness the scale of this generosity tip into the millions this year in Australia has been inspiring. It proves that now, more than ever, Aussies are standing side by side to back one another in their time of need. It’s another level of mateship,” says Nicola Britton, GoFundMe Regional Manager, Australia.
“The rapid growth of GoFundMe pages in the emergency and community categories is a testament to this new era of giving, one driven by empathy. One in which Australians are turning compassion into action.
Throughout 2019 we have watched some of the biggest GoFundMe pages in Australia’s history grow both locally and internationally. We have started to see a shift in which GoFundMe has become the ‘take action’ button for Australians at their time of need.”
GoFundMe pages that received the most donations in Australia in 2019
- Help Thirsty Koalas Devastated by Recent Fires: over 44.3k donations raising $1.9M
- Luke Toki – Australia’s True Survivor: over 16.1k donations raising $550k
- FreeHer: over 9.1k donations raising $457k
- ForLove: over 5.8k donations raising $275k
- Singleton family devastated by fire: over 5k donations raising $275k
- The Blueboys 2019 Christmas Appeal: over 4.1k donations raising $152k
- Eleanor’s Fight: over 3.5k donations raising $328k
- Money for EggBoi: over 3.3k donations raising $80k (funds were distributed to the Christchurch shooting victims upon Will Connolly’s request)
- Marko’s Smile – Help Marko Beat Neuroblastoma: over 3.2k donations raising $250k
- Navar Herbert’s Journey Home: over 3.2k donations raising $117k
Moments to movements – the year on GoFundMe
One in 10 Australians have donated to a GoFundMe campaign.
Over 700 GoFundMe pages were created, raising over $3.4M in a short three week timeframe in November to help victims of the NSW and Queensland bushfires.
As Australia faces some of the worst drought on record this year, over 650 GoFundMe pages were launched throughout 2019, raising over $1.5M to help drought-stricken families, farmers and regional communities.
The Port Macquarie Koala Hospital fund was the biggest on GoFundMe in Australia in 2019, with donations flooding in from over 95 different countries.
The GoFundMe for Luke Toki was the fastest-growing GoFundMe in Australia to date. Over 25% of donations were less than $20 as Aussies chipped in little and large to support Luke and his three children, who all have disabilities.
Over 61% of GoFundMe pages are started on behalf of someone else, showing that Aussies are backing one another in their time of need.
The GoFundMe global giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year.
There was a more than 65% increase in fundraisers mentioning climate change.