A global pandemic isn’t enough to stop the fundraising efforts of the RBC, raising millions for youth-focused charities.
The desire to pull on our runners for a good cause is something that unites us across the world.
On 16 and 17 October 2021, the RBC Race for the Kids will take place virtually, and globally, for a second year, with hopes of raising CA$9million (AU$9.8 million) from 35,000 participants.
Starting as a single event in Canada in 2009, the event quickly went global, driven by Royal Bank of Canada (RBC) employees in various corners of the globe. Prior to 2020, RBC Race for the Kids events took place in 17 physical locations, including the Bahamas, Barbados, Calgary, Chicago, Hong Kong, Jersey, Kuala Lumpur, London, Montreal, New York, Ottawa, Seattle, St. Paul, Sydney, Toronto, Trinidad and Tobago, and Vancouver. To date, the series has seen over 290,000 participants collectively raise more than CA$65 million (AU$71 million).
Funds raised are given to 35 youth-focused charities worldwide. In Australia, Ronald McDonald House Charities Sydney is the lucky recipient, the relationship established when RBC was conducting a search for a charity partner for the event in Sydney. It’s hoped Australia’s event will raise $40,000 and attract 250 runners.
Another successful COVID-19 pivot
COVID-19 struck fear in the hearts of peer-to-peer fundraisers, but like so many other organisations, coordinators of the RBC Race for the Kids have been more than pleasantly surprised by the results of their ‘virtual’ event (participants are encouraged to complete their run or walk independently or with family members and friends, while observing local public health advice and government guidelines). AU$9.6 million was raised in 2020 and, whilst down on 2019’s result of AU$10.9 million, many RBC event coordinators noticed minimal impact to their bottom line because of savings on event costs.
Participants can register for free at rbcraceforthekids.com, where they will find links to download the event app, select a charity to support and start fundraising amongst their family and friends. The app has clever features such as audio cues that spur the participant on throughout their ‘race’.
In addition to continuing to host RBC Race for the Kids, RBC has committed CA$13 million to date towards food security, mental health, and strategic preparedness in response to the COVID-19 pandemic. In 2020, RBC contributed more than CA$140 million in donations to community and charitable organisations globally.
To learn more about RBC Race for the Kids, its charity partners, or the virtual event experience, visit rbcraceforthekids.com.