Fundraising strategy

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James Herlihy of fundraising agency, Mindwize, shares three lead generation strategies to help your NFP attract new supporters.

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F&P’s Content Creator, Fiona Atkinson, shares her Top 10 takeaways from the jam-packed 2022 Digi.Raise + EventRaise conference.

Gifts_in_Wills_Report_2022_PowerPoint presentation

The latest ‘AFR BOSS Best places to work’ list shares ANZ’s top work culture performers alongside valuable lessons we can all use to make work an enjoyable experience.

The Bread & Butter Project recently completed their first crowdfunding campaign for asylum seekers and refugees. We share the outcomes.

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These are exciting times for The University of Queensland, which has secured major philanthropic gifts for health and research by drawing on donor personal experience.

FINZ shares the results of a two-year study to benchmark and understand New Zealand gifts in wills.

Technology doesn’t have to be a cold, transactional medium, says UK digital expert Zoe Amar.

When US copywriting expert Tom Ahern was asked to write a how-to standard desk reference about donor communications, it got him thinking.

A 2% decline on the year before, but still worth $942 million – what the AFR Philanthropy 50 List tells us about Australia’s mega-giving.

Looking for grants and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants

Lindsay Fox has come a long way since the days of his one-truck business. Last week his success earned the NGV a transformative gift.

It’s been a busy week for NFP media and not in a good way. Several charity leaders are facing a backlash after endorsing the LNP’s Josh Frydenberg.  

If you’ve ever thought social media fundraising success is out of reach or that you can’t secure influencer support, think again! Gill Whelan will share the secrets of her success at F&P Digi.Raise + EventRaise.

We recently shared key findings from the JBWere Corporate Support Report. This week we delve deeper into the recommended considerations for a healthy nonprofit-corporate relationship.

A historic movement for a historic humanitarian crisis. How the world pledged USD$10.1 billion for the Ukraine.

If donors are leaving your NFP, the solution may be as simple as checking your asks and thank yous. Seedling’s Jess Bowman tells us more.

We share learnings from Good2Give’s ‘Get Giving – Insights from Industry Champions’ webinar.

A-listers are increasingly using their influence to empower change-makers and their social media as a megaphone for good.

When RSPCA VIC turned 150, they wanted to recognise the milestone and address animal cruelty. What eventuated was the ‘Wombat in the Room’ campaign.

Corporate giving – a major opportunity, but widely misunderstood. A new report shows us how understanding the values and ‘shape’ of corporates is key to securing their support. 

Find out how The Funding Network helped three women make the world a better place by pledging money to their causes: homelessness, refugee literacy and domestic violence.

A $1B campaign, a historic bequest, and a campaign for a care facility with students at its heart. We explore several university fundraising campaigns reaping rewards.

Young tech entrepreneurs are giving mining and property magnates a run for their money – with both wealth and philanthropy – in the annual rundown of Australia’s wealthiest.

This article was first published 29 May, 2019 Legacies remain one of the last great opportunities in fundraising. Massively fewer of us give in death than we do in life, even though we often care passionately about the causes we support. Often this happens because folks either aren’t asked or are asked poorly. So what […]

Did the Morrison government’s election budget deliver for the social sector? We asked eight NFP leaders.

The 2022 FINZ awards, announced last week, celebrate the very best of New Zealand’s fundraising.

NFP performance is often measured on overhead ratio. And funders are not prepared to support indirect costs. Both approaches are drastically flawed a new report reveals.

Looking for grants and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants

“Every fundraiser has that moment when they ask themselves: where do I start? During those times, I have reached for the one proven tool that has helped me to overcome uncertainty: a written fundraising strategy.”

It’s an election year and effective advocacy is vital. The Pharmacy Guild of Australia share their tactics in advocating for affordable medicines.

A viral campaign is raising funds for a hotline… run by children… that shares uplifting advice and words of encouragement in troubling times.

This month we ‘spend’ the day with Lee Ferraro – Donor Development Manager at RSPCA Victoria… and heads up, there’s some furry cuteness!

A new report found the global philanthropic environment is improving but Australia showed a slight decline on previous years.

Fundraisers share why benchmarking data is critical to growing their charities.

F&P’s Fiona Atkinson joins The Funding Network’s latest crowdfunding event and discovers it’s all about pocket money and spreadsheets.

Practical tips for fundraising events that include people with disabilities and special needs.

2021 was the Dandelion Support Network’s 10th anniversary and most challenging year – both experiences lead to a new fundraising initiative.

Survey shows animals, cancer, mental health and children’s causes are top of mind for Australians in 2022.

Devastating scenes are unfolding from the Ukraine and Australia’s record-breaking floods. Here’s how fundraising is stepping up to the challenge.

  This article was first published on 7 December, 2018 We’ve been teaching fundraisers for 30 or so years to tell stories in their fundraising, but is this always the best approach? If it is, what kinds of stories should we be telling? The first rule is to focus the storytelling on someone who the […]

Climate 200 challenge major political players by supporting independents taking action on climate, integrity and gender equity. Their fundraising efforts help level the playing field.

Before the pandemic, few would have predicted the great resignation. During the recent lockdowns, many Australians (and countless people around the world) spent time reassessing their careers. This led to employees changing jobs en masse. This global trend has come as a bit of a shock to many organisations and companies. (Some suggest it might […]

We’re experiencing a growing collective mindset in an era of rising scepticism – so it’s time to build trust and buy-in through transparent social impact reporting.

Words to live by…

The latest activity, moves and news within the fundraising sector

Regular giving has the potential to provide a lucrative and reliable foundation for your fundraising. But without data, and the processes to collect and understand it, you will struggle to make your program a success

How the newly formed Emergency Action Alliance will harness the power of collaboration to raise more funds for humanitarian crises

It sets the mood, it evokes emotion, it guides the reader. Anthea Iva on why good design matters, and how it plays a key role in getting your message across

Learnings taken from a pilot of Solider On’s peer-to-peer event meant income grew by 3412% in a year. What was the secret to their success? F&P’s Fiona Atkinson finds out

Knowing your COVID story, a K-shaped recovery and the seven pillars — major gift considerations in today’s world

The journey to implement a new fundraising and donor management system for your organisation is a lot like climbing a mountain. Clarety’s Jeremy Horn shares five tips to help you on the journey

A letter from an emotionally exhausted donor

Fundraising Institute Australia has developed four pillars to address professional development challenges in the nonprofit sector

We share the story of a charity whose corporate partnerships bring in millions of dollars but deliver value beyond those dollars.

Growing criticism, the absence of visible peers and a lack of knowledge about giving channels are stymieing philanthropy from the rich. F&P’s Fiona Atkinson talks to Jack Heath to find out more

John Wylie and Myriam Boisbouvier-Wylie are the winners of the Creative Partnerships Australia Philanthropy Leadership Award. F&P’s Fiona Atkinson caught up with them to talk about the winning ingredients of their top-down philanthropy

Every year, Salesforce.org releases  its global Nonprofit Trends Report to better understand the role nonprofits have in serving their communities, what’s shifting within the nonprofit space, mental health and wellbeing in the sector, and how technology supports an organisation’s ability to fund and run their missions across departments. This year’s report features survey responses from […]

Anthea Iva, Director of Redstone Marketing, asks three nonprofit executives for their perspectives on fundraising.

We speak to Geoff Hills, CEO of Streetsmart Australia

Philanthropists want to give to the best and to charities that reflect their values. Do you meet the criteria?

This article was originally published in May 2017. Oh, it’s easy, you think. When you are looking at a gap between the numbers of regular donors you need to acquire and the number you can get from suppliers then the answer may seem obvious: start your own face-to-face team. Several Australian nonprofits have seen this […]

Looking for grants and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants

As events went virtual in 2020, giving days became a fundraising go-to. Tania Burstin shares her thoughts about their rapid rise and the four pillars of giving day success.

What to do when you thought they would say yes, but they say no.

A new report asks why NFP leaders are getting neither the support they need or a place at the table when they are the ones providing solutions.

Australia’s original social enterprise bakery is embracing a fundraising first. F&P’s Fiona Atkinson caught up with the team to find out more.

COVID-19 has caused significant volunteer loss for rural NFPs. But what if it also presents golden opportunities? FRRR’s Alli Mudford shares her thoughts.

This article was originally published 10 October 2018. Cancer Council NSW (CCNSW) was established in 1955 with a clear vision: a cancer-free future. We work towards this vision by conducting and funding world-class research, running prevention programs in the community, supporting people affected by cancer and advocating to ensure that governments take action. One of […]

AI and Machine Learning – we hear a lot about them, but what do they mean for fundraising? This tech disruptor can help us find out.

Been asked for your organisation’s case for support but don’t have one? Find out why you need one and the secret ingredients to making it great.

New research aims to find out so get involved to gain valuable insights for your P2P strategies and maximise income from events.

This article was originally published on 28 March 2017. Why is fundraising still the only profession one can join without needing to know anything? Why is it that we’re prepared to accept and promote individuals who never took the trouble to immerse themselves in the body of knowledge and properly prepare themselves for their future […]

Future Generation Global is looking to establish partnerships with prevention-focused organisations with ambitious impact growth strategies.

This article was originally published on 10 October 2018. We all know that building relationships with funders is an essential part of a successful grants program. But if you’re a small nonprofit just starting to seek grants strategically, it can be hard to know where to start with a funder stewardship strategy and where to […]

Charitable giving has recovered significantly from its COVID-19 slump – we explore this, and more, in the latest JBWere – NAB Charitable Giving Index.

In our new monthly series, we take a peek into the working day of a fundraising professional. First up, Rochelle Cannington from St Kilda Mums.

Looking for grants and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants.

Legacy Futures has made exciting mentoring opportunities available in the Australia and NZ legacy fundraising space. Could you snag one of them?

A $26 million increase in cash giving during 2019/20 was a welcome reprieve for the arts sector, but a new report shows other support fell significantly.

Our friends at Hancock Creative share their top tips for social media success in an increasingly digital world.

A new report reflects on giving behaviour amongst British donors in the closing months of 2021, providing valuable insights that apply to fundraising across the world.

A third generation family business operating one of Australia’s top tourist attractions has launched a philanthropic campaign to give back to the community and preserve its environment. Clare Joyce reports.

There is a huge opportunity to monetise content via NFTs. It’s time charities took this new funding stream seriously.

How two Adelaide philanthropists demonstrated their belief in Australian arts and culture in the midst of lockdowns.

Has COVID-19 changed the landscape of volunteering forever? Andrea Riddell investigates what volunteering means in a socially distanced world.

Have you examined your nonprofit’s mission statement lately? Jim Weber says repositioning your cause can help your fundraising efforts. 

From narrow funding sources to shrinking volunteer numbers to lack of diversity, six grassroots NFPs tell us what will impact their fundraising in the next year.

Pre-2020, local community organisations were already given short shrift when it came to funding and support. Now, two years later, they have dealt with a multitude of natural disasters on top of a global pandemic, and they are exhausted. But they come with solutions.

This year’s awards acknowledge ground-breaking innovation and creativity in response to the continuing pandemic, alongside an unbreakable commitment to best practice fundraising and exceptional donor care.

Curiosity, case studies, corporates and COVID-19 dominated the interest in our articles in 2021. Here we look back at the year that was.

Leading funder, Equity Trustees, has released its fourth annual Giving Review, analysing granting and bequests overseen in FY21.

Through philanthropic collaborations, UQ is accelerating vital research into areas like bushfire prevention and the impacts of plastics on human health.

Looking for grants and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants.

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Corporate heavyweights such as BHP and Coles still make the biggest charitable impact in terms of dollars, but young innovative companies are leading the way with a community-first mindset shows the latest GivingLarge report.

Facing multiple lockdowns, border closures and an immuno-compromised community, Cure Brain Cancer Foundation has bucked the trend of fundraising in 2021, raising over $1.9million for its most recent flagship event, Walk4BrainCancer.

Enthusiasm and innovation were running themes in this year’s nominations, showing the pandemic has not got the better of workplace giving.

Words to live by…

How four charities developed and delivered their fundraising response to the Afghanistan crisis

Australian fundraising and marketing agency, Donor Republic, recently partnered with NextAfter and Salesforce for an online ‘mystery shop’ of 630 charities across the world (including 80 Australian charities). The results form the basis of a unique benchmarking report, The Global Online Fundraising Scorecard, which offers local not-for-profits the opportunity to measure their online fundraising efforts […]

Blackbaud partnered with the social good community to uncover the effects and impact COVID-19 has had on nonprofits.

“It was really about trying to reach out to people who might not necessarily think about homelessness on a day-to-day basis.”

“He has used the power of collaboration and empathy to inspire his team to achieve these incredible results.”

“He has pioneered the success of the fundraising team at SSH yet continues to humbly seek improvement each day.”

“I was once told it is so hard to acquire a new confirmed gift in will but it is so easy to lose one, especially if no personal relationship is in place.”

“I believe the key to it all will be the heart and soul of the industry – its people.”

The Nature Conservancy Australia is using automated journeys to take its donor experience to the next level – with amazing results.

“She has shown incredible resilience, initiative and innovation.”

Lachlan is an extraordinarily committed, genuine and highly sought-after superstar fundraiser who cares deeply about the impact of his work.

“I help people fall in love with Wayside Chapel.”

“Jade Williamson is the ultimate collaborative team member.”

“Celebrate the wins, acknowledge great work, give clear feedback, make sure everybody has clear KPIs, and appreciate that mistakes happen.”

Industry experts take a look back at the unprecedented year that was.

It’s been another challenging year for the sector but Katherine Raskob believes in better things to come.

Paul Vallely talks to Teresa Zolnierkiewicz about the trajectory of philanthropy.

Anthea Iva, Director of Redstone Marketing, asks three nonprofit executives for their perspectives on fundraising.

The best local and international speakers are set to return to Sydney for the FIA National Conference in February. 

Chris Howlett and Adele Schonhardt have achieved an extraordinary amount for Australia’s classical music scene, both before and during the pandemic, winning them the Creative Partnerships Arts Leadership Award. F&P’s Fiona Atkinson caught up with them to find out more.

How a partnership between Habitat for Humanity and a Australian company Merlin gave employees the chance to experience the nonprofit’s mission first-hand.

Widely adopted in the US, billions raised worldwide, and a slow uptake in Australia. With the campaign happening this week, we take a look at results and share insights.

Major gift fundraising depends on respectful adult conversations. Your success depends on getting these five factors right.

Susanne Williamson asks why marketers are taken so seriously that they are involved in the strategic planning of organisations, yet fundraising professionals aren’t considered ‘quite up to scratch’.

Watch these free video clips to discover how to use multi-channel journeys to engage your supporters more often – meaningfully.

Your time is precious. Yet, as David Packenas from Crystal Clear Data points out, many fundraisers don’t fully consider the cost of wasted time.

Annual reports can be a powerful tool in securing support – here’s how to get the most out of them.

Looking for grants and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants.

A global pandemic did not deter the winners of this year’s awards, who have been true fundraising and philanthropic trailblazers for Australia’s arts and culture sector.

Extensive research tells us that Australians are keen to make significant and structured gifts. But the giving pathway can be confusing. A new guide aims to address that.

A worldwide survey polled over 8,200 people in nonprofit marketing roles. Get your free copy of the report to discover how your organisation compares.

Owen Valentine Pringle, Chief of Staff at ActionAid International, on the key things fundraisers need to address for success.

Collaborative, nimble and responsive philanthropy and partnerships that have delivered vital impact during one the globe’s most challenging times were the theme of this year’s awards.

The wins and ‘room for improvements’ from this year’s 2021 Digital Technology in the Not-for-Profit Sector report.

This year, the Foundation for National Parks & Wildlife won Australian Charity of the Year 2021 with a series of fundraising initiatives that supported volunteers, educated the community and provided critical bushfire relief.

As a sector that works for love over hate, can we continue to prolifically use a platform like Facebook? Parachute Digital tell us why it’s so problematic.

Fundraising and giving at board and executive level can result in transformative gifts, but a new study reveals an ongoing lack of clarity about leadership-level participation.

A new report shares insights into the nonprofit news that’s dominated in Australia’s media coverage over the last 12 months.

For Sandra Hills, what really differentiates the best leaders is a principled, values-driven approach combined with a commitment to authentic leadership.

Governments and private funders have announced a historic pledge in support of Indigenous Peoples and local communities as the guardians of precious tropical rainforests.

This free guide will show you how to make smarter decisions and deliver greater social impact..

In its first year, the March On Challenge made light work of its target, more than tripling the anticipated fundraising result. The goal? To prevent veteran suicide.

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Dan Geaves shares four key characteristics that contribute to creating innovative fundraising ideas.

Looking to grow your school or university fundraising? Here are 11 themes to use in your appeals, from US annual giving expert Bob Burdenski.

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The Gandel family’s long-standing philanthropic arm, Gandel Philanthropy, is changing its name to Gandel Foundation.

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The pandemic has provided the opportunity for deep reflection about what’s important – and for many, that means making ethical purchases. What does this mean for corporate partnerships?

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Programs will only be as good as the organisation implementing them, which is why the move towards capacity-building grants is so important for the nonprofit sector.

It began as a school fundraiser – now it’s a national fundraising initiative for the Cancer Council, raising $800,000 to date.

With carbon emissions on the agenda and a hot Summer ahead of us, it’s worth looking at how philanthropy can respond to climate-related disasters.

Looking for grants and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants.

Carolyn Finis explains why Sigma Healthcare’s untied funding is critical to the Summer Foundation’s systems change advocacy work.

Arts and culture has been one of the worst-hit sectors in the COVID-19 pandemic. So we should seek inspiration from arts institutions getting results from their fundraising and the organisations who are backing them.

A new report shows that for corporate giving to truly make a difference to gender equality, it must be intentional in its approach – and nonprofits must respond by showing how their work benefits women and girls.

A stellar line-up international and local speakers headline the conference to take place in Sydney on 23-25 February.

We all know the importance of an engaging donor journey – but why do so many fail to have impact on donor retention?

  Please click the link below to download the webinar slides The Anatomy of the Online Giving Experience: A Mystery Donor Perspective

What we can learn from Hands Across Canberra about intergenerational wealth transfer and donations that last forever…

Companies are increasingly realising that doing good can be good for business. Steve Matthews says corporate partnerships are an excellent way to fundraise – but only if you get your strategy right.

A global pandemic isn’t enough to stop the fundraising efforts of the RBC, raising millions for youth-focused charities.

A new report shares valuable insights that could transform your major gifts program.

Five simple tips for getting the most out of your nonprofit’s newsletter.

Although disparate and undervalued in Australia, the potential for in-memory giving is huge says Kate Jenkinson.

The challenge for charities and not-for-profits is to attach your brand to your mission. Here are a few tips to take into the kitchen.

Test, Learn, Grow: Master Multi-Channel Supporter Journeys Today

Learn about personas and how you can use them to connect with your highest-impact supporters through personalised engagement strategies.

After helping nearly 10,000 causes raise almost £7million a year across the UK, Aussie Charity Lottery experts Jumbo Interactive are bringing One Lottery to Australia. Their goal? To help charities of all sizes use prize-led fundraising to keep their revenue stream flowing.

Looking for grants and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants.

How billionaire Jack Dorsey is using a Google spreadsheet to share the story of his mega-gift.

Gifts in wills account for almost 20% of Australia’s fundraising income and the potential to grow that income is huge. Internationally recognised expert Ligia Peña will help you do just that in her masterclass at Big4.

StreetSmart’s clever initiatives and strong partnerships help them support thousands of people experiencing homelessness every year. Their relationship with Sheridan Australia is just one example of corporate relationships done right.

If you are looking to future-proof your nonprofit, an endowment fund could be a good option. Gavan Woinarski will outline how to get donors onboard and successfully launch an endowment fund.

When Fahim* was born to a rickshaw puller and his wife in Bhola, Bangladesh, the family was overjoyed. However, as the new baby settled with his mother, they realised there was something unusual about his feet. Both were turned inward at a 90-degree angle.   Fahim had bilateral clubfoot. In Bangladesh, up to 5,000 children are born with the congenital condition […]

University of Sydney is one of the leading Australian organisations doing principal and major gifts fundraising. Jeremy Bradshaw interviewed Mary Ellen Rielly to find out their secrets to successful donor stewardship.

Two billionaires, four intrepid space tourists, 72,000 donors and $210M raised for a children’s hospital.

From $0 to $5 million plus – How to start and scale a successful peer-to-peer fundraising program

How a very specific message on a tiny digital budget cut through the noise to deliver World Animal Protection strong bequest leads.

The National Justice Project are a not-for-profit willing to go against the grain – here’s what we can learn from them.

Volunteers present unique challenges to nonprofit leaders but with the right approach they also offer countless benefits. Therese Markou speaks from experience – and her heart.

US fundraising expert Stephen Shattuck highlights the benefits of ensuring you have a plan in place for retaining employees – before you make a plan for retaining your donors.

The Paul Ramsay Foundation will soon open a for-purpose hub in a historic Sydney building, welcoming tenants who will tackle social problems in innovative ways.

The shift from face-to-face to digital fundraising is continuing to gain momentum, as over 15 million Australians are thrown into rolling pandemic-induced lockdowns.

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Join iRaiser for a week of free webinars on digital fundraising including four sessions hosted in Australia and New Zealand.

A new digital campaign is encouraging Australians to ‘share a plate with a mate’ and raise funds for OzHarvest.

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Do you know how each of your donors take their tea? Shelley Mason does. And at Harry Perkins, this knowledge is a team-wide philosophy. 

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Demand for charity services is at an all-time high, but gifts in wills are declining. Include a Charity Week is doing something about it.