Corporate partnerships

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Empowering girls, building hope. How 10 women raised over $600,000. 

How are 10 female leaders, an industry that “loves a lunch” and one of Melbourne’s most loved charities making a difference for girls and young women escaping forced marriage and modern-day slavery? We find out.

Kellogg’s Australia – corporate giving for employee inspiration

In the first six months of 2022 alone, Kellogg’s Australia has seen a 70% uplift in staff volunteering compared to 2021. How do they encourage this effort and how do they give back to the nonprofit sector?

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Fundraising lessons from 568km of pedal power

This year, a team of cyclists from Metricon doubled their previous fundraising result for Canteen. How did they do it and what did the partners learn?

Top tips from the 2022 FIA Conference

The F&P team share some of their top tips and takeaways from this year’s FIA conference – from sending the right email at the right time, to leaning into your weird.

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Subscriber Exclusive

Build it and they will come

The Property Industry Foundation has a deep understanding of how to make corporate partnerships work. Fiona Atkinson finds out more

How to create the perfect pitch
Subscriber Exclusive

Passing the BBQ Test: 5 tools to create the perfect pitch

How to communicate clearly and easily about your organisation to galvanise support for your cause.

Corporate Partnerships strategy
Subscriber Exclusive

Corporate partnerships: Is your organisation ready?

When considering a corporate partnerships strategy it’s important to ask these three questions, advises Hailey Cavill-Jaspers.

They came, they baked, they ‘rose’ to the challenge

The Bread & Butter Project recently completed their first crowdfunding campaign for asylum seekers and refugees. We share the outcomes.

Subscriber Exclusive

Partnerships with great ingredients

Originally published March 2019 What comes to mind when you think of Sydney’s Botanic Gardens? Flowers? Beautiful locations? Weddings? Picnics? Not partnerships, I suspect? And definitely not a partnership centred around botanically inspired gin! But gin and other product partnerships are not only providing the Gardens with a sustainable and growing income stream but also […]

Workplace Giving best practice
Subscriber Exclusive

Workplace Giving: Best practice from the best in the business

Workplace Giving Australia hosted a webinar with The Smith Family, JB Hi-Fi and Energy Australia to give insight into award-winning workplace giving programs.

Australia’s top 50 philanthropy list for 2022

A 2% decline on the year before, but still worth $942 million – what the AFR Philanthropy 50 List tells us about Australia’s mega-giving.

Subscriber Exclusive

Careful considerations – more from the Corporate Support Report

We recently shared key findings from the JBWere Corporate Support Report. This week we delve deeper into the recommended considerations for a healthy nonprofit-corporate relationship.

Workplace Giving insights – from the mouths of corporates

We share learnings from Good2Give’s ‘Get Giving – Insights from Industry Champions’ webinar.

Subscriber Exclusive

JBWere Corporate Support Report

Corporate giving – a major opportunity, but widely misunderstood. A new report shows us how understanding the values and ‘shape’ of corporates is key to securing their support. 

Subscriber Exclusive

Let’s talk about Lifeline

We share the story of a charity whose corporate partnerships bring in millions of dollars but deliver value beyond those dollars.

Charities are expected to meet need, but are excluded from decision making

A new report asks why NFP leaders are getting neither the support they need or a place at the table when they are the ones providing solutions.

Social enterprise embarks on its first crowdfunding campaign to train refugee bakers

Australia’s original social enterprise bakery is embracing a fundraising first. F&P’s Fiona Atkinson caught up with the team to find out more.

Subscriber Exclusive

Starting from scratch

This article was originally published 10 October 2018. Cancer Council NSW (CCNSW) was established in 1955 with a clear vision: a cancer-free future. We work towards this vision by conducting and funding world-class research, running prevention programs in the community, supporting people affected by cancer and advocating to ensure that governments take action. One of […]

Survey reports rise in private giving to arts and culture despite pandemic

A $26 million increase in cash giving during 2019/20 was a welcome reprieve for the arts sector, but a new report shows other support fell significantly.

FIA Awards finalists and state winners announced 

This year’s awards acknowledge ground-breaking innovation and creativity in response to the continuing pandemic, alongside an unbreakable commitment to best practice fundraising and exceptional donor care.

Top 12 F&P articles of 2021

Curiosity, case studies, corporates and COVID-19 dominated the interest in our articles in 2021. Here we look back at the year that was.

Subscriber Exclusive

What corporate giving looked like in 2021

Corporate heavyweights such as BHP and Coles still make the biggest charitable impact in terms of dollars, but young innovative companies are leading the way with a community-first mindset shows the latest GivingLarge report.

Subscriber Exclusive

The winners are in for the sixth annual Workplace Giving Excellence Awards

Enthusiasm and innovation were running themes in this year’s nominations, showing the pandemic has not got the better of workplace giving.

The power of two: a story of awe-inspiring leadership, fundraising and going from idea to launch in just 10 days

Chris Howlett and Adele Schonhardt have achieved an extraordinary amount for Australia’s classical music scene, both before and during the pandemic, winning them the Creative Partnerships Arts Leadership Award. F&P’s Fiona Atkinson caught up with them to find out more.

A brush with kindness

How a partnership between Habitat for Humanity and a Australian company Merlin gave employees the chance to experience the nonprofit’s mission first-hand.

GivingTuesday is in its ninth year – has it been a success?

Widely adopted in the US, billions raised worldwide, and a slow uptake in Australia. With the campaign happening this week, we take a look at results and share insights.

Winners of the 2021 Creative Partnerships Awards announced

A global pandemic did not deter the winners of this year’s awards, who have been true fundraising and philanthropic trailblazers for Australia’s arts and culture sector.

2021 Australian Philanthropy Awards – winners announced

Collaborative, nimble and responsive philanthropy and partnerships that have delivered vital impact during one the globe’s most challenging times were the theme of this year’s awards.

Mammoth bushfire recovery effort helps secure top award

This year, the Foundation for National Parks & Wildlife won Australian Charity of the Year 2021 with a series of fundraising initiatives that supported volunteers, educated the community and provided critical bushfire relief.

Crusading consumers come out swinging for charities

The pandemic has provided the opportunity for deep reflection about what’s important – and for many, that means making ethical purchases. What does this mean for corporate partnerships?

Subscriber Exclusive

The value of untied funding

Carolyn Finis explains why Sigma Healthcare’s untied funding is critical to the Summer Foundation’s systems change advocacy work.

Corporate giving through a gender lens

A new report shows that for corporate giving to truly make a difference to gender equality, it must be intentional in its approach – and nonprofits must respond by showing how their work benefits women and girls.

Subscriber Exclusive

Corporate partnerships: 5 things my peers taught me

Companies are increasingly realising that doing good can be good for business. Steve Matthews says corporate partnerships are an excellent way to fundraise – but only if you get your strategy right.

Worldwide peer-2-peer event goes virtual for second year

A global pandemic isn’t enough to stop the fundraising efforts of the RBC, raising millions for youth-focused charities.

StreetSmart: smart by name, smart by nature

StreetSmart’s clever initiatives and strong partnerships help them support thousands of people experiencing homelessness every year. Their relationship with Sheridan Australia is just one example of corporate relationships done right.

How to be brave in your fundraising

The National Justice Project are a not-for-profit willing to go against the grain – here’s what we can learn from them.

The power of food – fostering giving and connection

A new digital campaign is encouraging Australians to ‘share a plate with a mate’ and raise funds for OzHarvest.

A key milestone for an enduring corporate partnership

Steggles and the Sydney Roosters aren’t letting COVID-19 get in the way of their fundraising and community outreach for children’s charities.

Subscriber Exclusive

Who controls the purse strings?

When it comes to securing corporate partners, Hailey Cavill-Jaspers reveals an important distinction that will stimulate and accelerate fruitful discussions with corporates, companies, and brands

How gift in kind support is providing warmth this winter

The family-owned business making a difference during Homelessness Week.

The cause-related partnership helping children’s education during COVID-19

As the pandemic continues to widen the gap between Australian children’s learning, The Smith Family has turned to bottled drinks for a helping hand.

Workplace Giving

2021 Workplace Giving Excellence Awards are open

“Could there be a more important time for those Aussies in work to support others in their community – little by little, each pay packet?

Corporate Social Responsibility has failed
Subscriber Exclusive

How CSR initiatives have failed in the past and what the NFP sector can do about it

Francesca Pinzone, COO of Umbo, discusses CSR failure and how charities can push for more by holding corporates accountable.

Conscious consumers let down by Corporate Australia

Congratulations Tracey and Bluearth Foundation!

We can reveal the winner of the F&P scholarship to the BePartnerReady.com® program!

Atlassian creates Deed of Equity Gift

Atlassian puts equity where their mouth is

Co-founders of Pledge 1%, Atlassian has partnered with leading financial services organisations to create a Deed of Equity Gift. 

AMP Tomorrow Fund

What makes a Tomorrow Maker? Tips from the AMP Foundation

AMP’s Tomorrow Fund is open! If you want to apply for grants up to $100,000, check out AMP Foundation’s tips to make your application stand out.

Corporate Partnerships Training Scholarship

F&P is proud to offer a scholarship for BePartnerReady.com®, a corporate partnerships training program for nonprofits and social enterprises.

Corporate philanthropy
Subscriber Exclusive

Will the ongoing global pandemic usher in a new era of corporate philanthropy?

Now is the time for corporates to consider their purpose and move beyond traditional ways of giving back by implementing a new mindset, argue Iain Rawlinson and Ben Morton Wright from Global Philanthropic

Subscriber Exclusive

Should you dance with the devil in the pale moonlight?

It is tempting to quick-step away from scandal-tainted corporates, but nonprofits could reshape the role that business plays in addressing societal needs. Hailey Cavill-Jaspers looks at corporate partnerships in the new decade.

The Body Shop TikTok Launch Housing

How The Body Shop is using TikTok to combat homelessness

Each year, The Body Shop chooses a charity to support at Christmas time. This year, they partnered with Launch Housing and dabbled in TikTok to combat homelessness.

Finalists and State Winners Announced for FIA Awards

Congratulations are in order for all finalists and state winners of the FIA Awards for Excellence in Fundraising 2021.

Four tech disrupters talk CSR and giving back

Tech disrupters and giving back: what it means to four of the most innovative companies in Australia

There’s a lot of hype around the innovation of tech start-ups, but does this also apply to their CSR strategies? Andrea Riddell asks Atlassian, Canva, Finder and Afterpay what giving back means to them.

Cashrewards commits 1% of equity to Starlight

Cashrewards is the first ASX-listed company to pledge to give 1% of its equity to charity.

Workplace Giving Excellence Awards

Introducing the winners of the Workplace Giving Excellence Awards

See who cleaned up in Workplace Giving Australia’s 2020 Workplace Giving Excellence Awards!

Share the Dignity #ItsInTheBag campaign

Inside #ItsInTheBag

Ahead of the launch of #ItsInTheBag , we spoke to Share the Dignity about their campaign, their partnership with Bunnings, and their COVID-19 plan B.

Subscriber Exclusive

Five key trends in fundraising

Want to secure a seven-figure gift, grant or partnership? Andrea Riddell and Andrew Sadauskas share five tips for doing it, from the recent Big4 conference.

Conscious consumers let down by Corporate Australia

The era of the conscious consumer

Despite COVID-19 distracting us from being keep-cup-carrying, recycling, op-shopping conscious consumers, new research has shown that Australians want Corporate Australia to contribute more to society.

Best workplaces to give back list

Best Workplaces to Give Back 2020

GoodCompany has released its Best Workplaces to Give Back list for 2020. Who made it out on top this year?

Foodbank's corporate partners

Partnering with Foodbank: Identifying the ‘pastabilities’

Trust and honesty are the key ingredients to corporate partnerships at Foodbank. Andrea Riddell spoke to Foodbank about their approach to partnerships.

Corporate giving during COVID-19

GivingLarge: Corporates digging deep during COVID-19

A new report from Strive Philanthropy has revealed Corporate Australia is still giving generously during COVID-19.

Philanthropy during a global pandemic

Philanthropy in the time of a global pandemic

We look at JBWere’s report: Where to from here? The outlook for philanthropy during and post COVID-19.

Big4

Big4 Fundraising 2020 is going virtual and registrations are open

Find out the secrets to securing big donations and grants from trusts and foundations, major gifts, gifts-in-wills and corporate partnerships.

small businesses charities

Why small businesses are a missed marketing opportunity for Australian charities

In between consumer and big business, small business is the neglected layer, says Sharon Melamed. She’d like to see that change.

BePartnerReady Scholarship

Are you ready to win transformative corporate partners?

F&P believes in the power of partnership. To help you upskill in corporate partnerships, we’ve teamed up with BePartnerReady.com™ to offer a scholarship.

corporate partnerships

How to use corporate partnerships to build your individual fundraising

Linda Garnett and Sharon Dann on how to think more broadly than corporate philanthropy and grow individual fundraising with partners.

Australia's top corporate givers

Who are Australia’s top corporate givers?

Mining companies topped the poll with the top 20 corporate givers increasing their giving by almost 10% to just over $1 billion.

Meeting for Good Starlight

Meeting for Good: How Starlight is securing donations from the C-suite

An innovative platform is connecting technology companies with corporate decision makers, who then give back to Starlight.

Bug4 Fundraising Conference

Tips for securing large donations from the Big4 Fundraising conference

The Big4 Fundraising conference had a record attendance this year. Andrew Sadauskas shares four key fundraising insights from the event.

Subscriber Exclusive

The matchmaker and the retailer

In less than two years, BIG W has donated in excess of 4.5 million new items to Good360 to give to Australians in need. Clare Joyce discovers how the partnership works.

Big4 Fundraising conference breaks registration record

A record number of Australian fundraisers are set to attend the Big4 Fundraising conference this year, with two weeks still to go before the landmark annual event.

GivingLarge Report

Corporate donations on the rise: Report

According to the GivingLarge Report, Australian companies invested $945 million in philanthropy in 2018, but there is still a way to go to reach global levels of giving.

corporate partnerships

Clear objectives light the way to corporate partnership success

Cancer Council NSW shines a light on the strategies it has used to build a successful corporate partnerships program at the Big4 conference in October.

Stellar lineup named for 2019 Big4 Fundraising conference

Ian Potter, Westpac Foundation, Cerebral Palsy Alliance, ACF, FRRR and RSPCA among the leading nonprofits and foundations presenting at Big4 in 2019.

Subscriber Exclusive

From £250,000 to £7 million

In every family you can see the similarities around the Christmas table: the talent for singing, the mops of curly hair or the same lopsided smile. But there’s always the one who’s a little bit different, who doesn’t quite fit the mould, and you never know if they are going to grow up to be […]

Usher Love

Sharing the Usher Love: when giving becomes part of business

“Usher Love is the Usher Group’s way of giving back and ensuring our energy is being focused in a productive way to help others.”

Subscriber Exclusive

Common ground

A connection to the vast tracts of sunburnt land that one-third of Australia’s population call home brought Australia Post and the Foundation for Rural and Regional Renewal (FRRR) together in 2000, not long after FRRR was incorporated and awarded charitable status. The partnership “bubbled along” for some time says Natalie Egleton, CEO of FRRR, but […]

Subscriber Exclusive

What’s your proposition

Developing your proposition is a vital step in the process of securing corporate partners. If you are not sure what your organisation has to offer corporate partners or your prospects are not finding your proposition compelling, these seven steps will help you to determine what your organisation has to offer and build compelling propositions that […]

Etihad

How Etihad Airways is taking its partnership with Special Olympics Australia to new heights

Inclusiveness, tolerance and acceptance are at the heart of a flourishing partnership.

corporates and charities

Corporates are from Mars, charities are from Venus

We often presume there is a universe between charities and corporates. That doesn’t have to be true. Here’s how to get on the same planet.

The Smith Family

Building better futures for students in need: The Smith Family and Officeworks

From raising just $10,000 in cash donations in its first year to nearly $700,000 in 2019, Officeworks Back to School Appeal has gone from strength to strength.

Subscriber Exclusive

Seeing the big picture

Corporates large and small are valuable and growing source of support for the not-for-profit sector, but who they give to – and, importantly, how they give – varies widely. As noted in JBWere’s The Support Report released earlier this year, So, with this in mind, here’s my advice on how to get on the corporate […]

charity partnership

Top 3 things a business wants in a charity partnership

Linda Garnett and Sharon Dann answer the million-dollar question about corporate partnerships.

Workplace Giving Excellence Awards

SEEK Best Overall Program at 2018 Workplace Giving Excellence Awards

At the third annual 2018 Workplace Giving Excellence Awards, 18 organisations from 60 entrants received recognition across 7 categories.

GivingLarge

Australia’s top 50 companies give $867M per year to charity: Report

Mining, finance and retail companies are leading the way when it comes to corporate partnerships in Australia, according to new research looking at the philanthropic giving of ASX-50 companies.

Subscriber Exclusive

The road to safety

How a company that builds roads and a not-for-profit that works to prevent road fatalities and injuries came together to form a partnership to save lives.

Subscriber Exclusive

The real deal

In part three of our series on SMEs, we look at forming partnerships that last.

Xfactor Collective

Charities only chasing corporate partnerships are missing golden opportunity

Charities and social enterprises who don’t start orienting themselves for the SME partnership dollar will miss the $8.5 billion boat, say partnerships specialists at Australia’s newest social impact practitioner community.

Entries open for One Million Donors’ 2018 Workplace Giving Awards

The awards recognise Australia’s most generous workplaces, with a major federal government department throwing its support behind this year’s event.

IAG, Origin and NAB lead corporate Australia in workplace giving

A new survey has uncovered the Aussie companies with the strongest social and charitable cultures.

Workplace Giving

IAG, Origin and NAB lead corporate Australia in workplace giving

A new survey has uncovered the Aussie companies with the strongest social and charitable cultures.

Taronga Zoo

Taronga Zoo climbs into marketing partnership with Fairfax Media

Three-year deal will provide the zoo with editorial, commercial and marketing support.

Taronga Zoo climbs into partnership with Fairfax Media

Three-year deal will provide the zoo with editorial, commercial and marketing support.

Sydney Water pours $80,000 into fresh initiatives across two program streams

Grants include $30,000 to 15 local groups as part of the Beat the Bottle environment initiative.

Bank Australia gives $110,000 to 12 social and environmental causes

As a community-owned bank, Bank Australia has made supporting not-for-profit community groups a core part of its mission, with a giving strategy driven by feedback from its customers.

Westpac opens applications for its 2019 Social Change Fellowships

Westpac Bicentennial Foundation will provide 10 social innovators with up to $50,000 in tailored support, plus a six-month development plan and access to a leadership development program.

Optus picks seven social entrepreneurs to pitch for $300,000 grant

The 2018 Optus Future Makers program finalists will gain access to an accelerator program, where they will leverage technology to address social issues for vulnerable people.

Heavy lifting: Kennards Hire launches $7M foundation focused on children and the environment

Kennards Hire aims to formalise and strengthen the family-run company’s philanthropic efforts.

Heavy load: Kennards Hire launches $7M foundation focused on children and the environment

The Kennards Hire Foundation aims to formalise and strengthen the family-run equipment hiring company’s philanthropic efforts.

Subscriber Exclusive

How a bad hair day inspired an enduring bond

Vanessa Calvert chats with social entrepreneur Hailey Cavill-Jaspers, founder of Cavill + Co, Australia’s first corporate-cause partnership matchmaker.

Subscriber Exclusive

The visionaries – corporate givers

In this second part of a three-part series on SMEs as business partners, Julia Keady looks at four businesses that are making their mark in unique ways, and why we need to pay attention to the SME giving force on the horizon!

How Sydney Community Foundation and Sydney Airport turned $150,000 of lost luggage into art

Proceeds from Sydney Airport’s annual Bid for Good charity auction have provided $100,000 for a new community arts hub in Sydney’s south, and a model for place-based philanthropy.

Yarra Trams wheels out $1M in advertising to eight not-for-profits

Creative arts studio Arts Project Australia is the first organisation on board, with its artworks decorating Melbourne’s iconic trams.

BankSA Foundation's new multi-year funding grant program commemorates the bank's 170th anniversary.

BankSA Foundation opens applications for $170,000 multi-year grant

BankSA celebrates its 170th anniversary by offering its largest-ever grant to nonprofits in South Australia and the Northern Territory.

Infrastructure Priority List a $55 billion opportunity to build social enterprises

Construction companies and contractors urged to adopt social procurement strategies for ‘nation-building’ road and rail projects, such as the Brisbane Metro and Western Sydney Airport.

Subscriber Exclusive

The power of dreams

Last year the Honda Foundation reached a milestone of $10 million in grants. Chairman Stephen Collins tells Clare Joyce about its work and lessons learned along the way

Subscriber Exclusive

Lessons in failure

Nobody likes failing, but there is so much to learn from these experiences. Here’s a snapshot of three lessons Sam Trattles has learned from failure in working with rights holders.

Subscriber Exclusive

Why catch a big fish when there are so many smaller ones?

Small to medium businesses in Australia contribute half of the $18 billion in charity partnership dollars and are increasingly looking for charity partnerships. In this first part of a three-part series on SMEs as business partners, Julia Keady unpacks the most indepth research about SMEs conducted to date.

University of Sydney presents scholarships following a $125,000 Western Union donation

A new program aims to help Indigenous and refugee students studying science, engineering, IT or business.

The art of giving in business

Corporate giving can provide your business with many rewards beyond establishing goodwill. Andrew Muir shares his advice for maximising the effectiveness of your company’s gifts.

Subscriber Exclusive

Bangarra + Boral – 15 years of shared values

At first glance, Bangarra Dance Theatre and Boral have little in common. Clare Joyce learns the secrets to their success.

Boral cements three-year partnership extension with Bangarra

Leading building products supplier agrees to bring world-class indigenous performances to regional communities, as it continues its 15-year sponsorship arrangement with Bangarra.

BIG hART

Business award helps big-hearted art nonprofit draw corporate board support

BIG hART is leveraging its 2017 Telstra Tasmanian Business Awards wins to build new relationships with corporate Australia, as Andrew Sadauskas reports.

The Pratt Foundation lifts the lid on food philanthropy

Blanche Clark explains why tackling hunger has become a key ingredient in the Pratt Foundation’s philanthropic mix, as it prepares the recipe for a major generational shift.

Breathing easy: Asthma Australia partners with TerryWhite Chemmart

Nationwide pharmacy banner group with nearly 500 stores to offer in-store asthma awareness raising and fundraising support, as Andrew Sadauskas reports.

TerryWhite Chemmart enters three-year partnership with Asthma Australia

Nationwide pharmacy banner group with nearly 500 stores to offer in-store asthma awareness and fundraising support.

Key donation

Domestic violence charity trades surplus goods for services

While unwanted donations are a perennial problem for many charities, Friends With Dignity is unlocking the value of unneeded donated goods to provide useful services.

St.George Foundation Awards $400,000 to Children’s Charities

Grants handed out to 10 nonprofits, including funding for new support programs helping premature and sick newborns.

Moving corporate philanthropy from bizsplaining to impact

Donations from businesses are critical during the season of giving. But Dr Tessa Boyd-Caine warns unwanted leadership advice can put a lump of coal in the Christmas stocking.

Book cover

How to Attract and Retain Sponsors and Partners

Here’s an exclusive extract from Richard Woodward’s new book How to Attract and Retain Sponsors and Partners. It provides a step-by-step process to help you become effective at attracting the right sponsors and partners to your organisation.

Royal Flying Doctor Service

RFDS takes flight with $300,000 Elders donation

The Royal Flying Doctor Service has secured a major sponsorship deal with leading agribusiness company Elders as part of an ongoing capital-raising program to upgrade its aircraft in South Australia and the Northern Territory.

Subscriber Exclusive

Opposites attract: a blind date that ended in a marriage

When Kookaburra Kids and Sage ‘met’, the attraction was mutual and the benefits since then have gone both ways, says Daniel Anderson.

The future of corporate partnerships

LBG is the global standard for measuring and benchmarking corporate community investment (CCI). LBG’s measurement framework ensures a robust and credible approach to corporate partnerships.

Bangarra + Boral = 15 Years of Shared Values

“Yes we are very different organisations on the face of it, but I remember Stephen Page identifying early on the common bond Boral and Bangarra have with the land in this country.”

5 sponsorship sales tips without the slime

Here Abby Clemence offers five sponsorship sales tips to help you expand your networks and create the best possible impression of your nonprofit with corporate organisations.

A business arts partnership with staying power

Western Australia’s Black Swan State Theatre Company and global mining and metals group Rio Tinto have now been in partnership for 20 years, with Rio Tinto providing over $3.2 million to the theatre company. Here’s now the mutually beneficial partnership developed.

Charity: the best business decision a company will make

Renee Anschau explains how Project Futures has formed a string of long-term partnerships with high-profile brands that understand and support the nonprofit organisation’s fundraising model.

Subscriber Exclusive

Hand in Hand: nib foundation & CanTeen’s corporate partnership

Amy Tribe explains why the nib foundation chose to partner with youth cancer charity CanTeen over the last six years, providing $2.5 million in funding to establish counselling services for young people affected by cancer.

Subscriber Exclusive

The new corporate partnership revolution

Forget well-intended philanthropy. Abby Clemence says nonprofits must undertake corporate partnerships that comprise best practice or nothing.

What can shared value do for your nonprofit?

Lil Barac-Macey explains why being aware of the shared value business model is the first step towards embracing a new way of working.

Historical partnership going strong

Westpac and Mission Australia share one of Australia’s oldest business relationships. They revealed the keys to its longevity to Liz Henderson.

Are you ready for a new relationship?

Want to be more successful when seeking corporate partners? Hailey Cavill shares her readiness tips.

Corporate giving up by $34 million

Data collected by companies like ANZ and Coles has found a lift in their total community support in 2015, Simon J. Robinson reveals.

Vodafone Foundation says ‘Cheers!’ to changing our drinking culture

Liz Henderson learns how a new partnership between Vodafone Foundation and Hello Sunday Morning is improving Australian’s health and wellbeing, one less hangover – and one app sign-up – at a time.

How to engage corporate sponsors

With interest from corporates getting harder to secure, Liliana Sanelli suggests four proven ideas to keep winning event sponsorships.

Styletread’s ‘good fit’ with CanTeen

An unusual partnership between online shoe store Styletread and CanTeen has seen the youth cancer support charity reach a 10,000-strong new audience, Liz Henderson finds.

Why aiming smaller can help when it comes to corporate partnerships

Niall Mackay explains how to create a successful corporate program with small and medium enterprises (SMEs).

Sydney Airport seeking a charity partner

Sydney Airport is inviting tenders from charities in its search for a new charity partner for its 2015 and 2016 Community Christmas Giving Appeal, which last year raised $265,000.

Staff not CEO driving corporate giving

Salesforce Foundation’s Suzanne DiBianca reveals changes she is seeing in corporate social responsibility – including a new ‘bottom-up’ approach.

Beyond the Dress Rehearsal

Since opening its doors a decade ago, Fitted for Work has helped almost 20,000 Australian women experiencing disadvantage get back on their feet in the workforce.

Sponsorship made easy

E-books from Infinity Sponsorship are giving charities tried-and-true practical techniques for building corporate and event sponsorships. Review by Liz Henderson.

Corporate support steady but shy of world standard

Where last year saw corporate generosity increase, Simon J. Robinson reveals 2014 levels were flat and Australasia fell short in the first comparison of local with world contributions.

What is the key to unlocking corporate wealth?

Drawing on findings from his thesis exploring why big businesses participate in philanthropy, David Cooke reveals a new paradigm in corporate giving – a shift from altruism to enlightened self-interest that requires a fresh approach by nonprofits. 

Sell once and retain forever

How can you service and retain corporate partners? Richard Woodward suggests ways that charities can engage these important stakeholders for the long haul.

Find corporate support through Givematcher

A new online giving portal is multiplying the impact of charity donations and corporate philanthropy, and helping to automate the potential of collective impact. Review by Liz Henderson

Hailey Cavill

How to win corporate support

Want to secure backing from corporates? Success comes down to showing them tangible benefits, being prepared and getting to the right person at the right time, Hailey Cavill reveals.

Sydney Coastrek 2011

Sydney Coastrek steps up to $2.5 million

Wild Women on Top’s Sydney Coastrek has seen a leap in fundraising in each of its five years to now crack $2.5 million for The Fred Hollows Foundation. Liz Henderson maps its path to success.

Thrifty car

Thrifty and SLSNZ key in to engagement

With staff engagement a goal, employees at Thrifty Car Rental NZ helped drive the choice of Surf Life Saving New Zealand as the company’s new community partner, discovers Liz Henderson.

Partnership a gift that keeps giving

Avon has supported the Australia and New Zealand Breast Cancer Trials Group for 18 years to the tune of $8.4 million. Liz Henderson reveals why the relationship has lasted.

$1 million handshake: Virgin, Inspired Adventures

A partnership between Virgin Australia and Inspired Adventures is set to raise $1 million by December for charities including Barnados Australia and Starlight Children’s Foundation, reveals Liz Henderson.

Lifeline finds a perfect match

The evolution of the partnership between the MLC Community Foundation and Lifeline has lifted both to a new level and seen the funding of an entirely new service, Liz Henderson learns.

Sky’s the limit for Little Wings

The leadership secrets of Little Wings founder and chief executive officer Kevin Robinson are passion, vision, persuasion and hands-on hard work, Liz Henderson finds.

Want to know your workplace giving donors?

CAF’s new Good2Give platform is giving charities new access to their workplace giving donors, Liz Henderson finds.

More corporate support heading Down Under

New research has revealed American companies plan to up their overseas corporate giving and 70% are donating to the Asia-Pacific region, Liz Henderson discovers.

How to close that corporate deal

After your hard work setting the stage for success, securing a ’yes‘ from your corporate partnership prospect involves watching for commitment signals and responding accordingly, reveals Richard Woodward.

Community the catalyst for Kiwi partnership

Susan Fogarty explains how two iconic New Zealand brands have forged a successful long-term corporate partnership.

FSC announces partnership with First Nations Foundation

The Financial Services Council (FSC) has formed a partnership with First Nations Foundation, which has already seen a $210,000 contribution made to the charity reveals Liz Henderson.

Community the catalyst for iconic partnership

Susan Fogarty explains how two iconic New Zealand brands – Bank of New Zealand and Plunket – have forged a successful long-term corporate partnership.

MCRI secures major corporate partnership

Murdoch Childrens Research Institute has secured a new corporate partnership, worth $150,000 per annum over three years. Greg Johnson reveals the details of MCRI’s exciting new partnership.

$450,000 corporate partnership up for grabs

A corporate is looking for a nonprofit helping disadvantaged children for a significant corporate partnership, reveals Greg Johnson.

RIDBC named Steggles’ 2013 charity of choice

Greg Johnson reveals how Royal Institute for Deaf and Blind Children will benefit from its charity of choice status with chicken giant.

Corporates put the sizzle in CookOff success

When OzHarvest set out to launch a fundraising event, it found a perfect alignment of cause and corporate partnership. Greg Johnson explains how it plans to double the CEO CookOff’s $945,000 debut success.

Suncorp: the seed helping Youngcare blossom

A corporate partnership with Suncorp Group has helped Youngcare grow ever since its formation. Greg Johnson reveals how this integrated relationship continues to deliver value to both partners.

$6 million boost to RFDS corporate partnership

Royal Flying Doctor Service has had one of its corporate partnerships expanded to the tune of $6 million, explains Greg Johnson.

UNICEF to benefit from GCC partnership

UNICEF has announced a new partnership with the Global Corporate Challenge. Greg Johnson reveals how the non-government organisation will benefits from one of the world’s largest corporate events.

Opera House lands multi-million dollar corporate partner

New artists and more tourists are expected to visit the Sydney Opera House after it secured a corporate partnership with Etihad Airways, explains Greg Johnson.

Corporates lead Queensland flood giving

Australia’s major banks and BHP Billiton have led the charge with donations to Australian Red Cross’ Queensland flood appeal. Greg Johnson explains how giving to the disaster has unfolded.

Taronga secures multi-million dollar partnership

Taronga Zoo has announced the signing of a new, multi-year corporate partnership with Woolworths. Greg Johnson explains the details of this multi-million dollar partnership.

Hitachi delivers $200,000 corporate donation

Construction machinery provider Hitachi has announced the recipient of a $200,000 donation. Greg Johnson reveals which Sydney-based nonprofit the company has selected.

Banks donate $400,000 in response to bushfires

Australian Red Cross has received over $400,000 in corporate donations to its Tasmanian Bushfire Appeal. Greg Johnson reveals which banks have donated in response to the disaster.

Golden era for workplace giving?

A decade on from its inception, workplace giving has its formative years behind it – so is it now poised to prosper? Greg Johnson finds out.

Big slide for corporate support

Corporate support saw a notable decline in 2012, as the absence of natural disasters and economic woes took hold. Kate Robinson outlines the important shifts and trends taking place in corporate support.

A partnership of Alpe d’Huez proportions

A boardroom luncheon led to one of Queensland Institute of Medical Research’s most significant corporate partnerships. Kirsten MacGregor explains how it went from having no history with Rio Tinto to forming an engaged and lasting partnership.

Westpac gives $1.8 million in grants

Greg Johnson reveals which eight nonprofits have shared in $1.8 million of grants from Westpac Foundation.

From the horse’s mouth

A corporate partnership might be one solution to the funding needs of your organisation, but how do you get the approach right? Greg Johnson ventured into corporate Australia to gather the feedback of three partnership managers.

10 tips to prepare for partnering

Thinking about entering the corporate partnership space? Pamela Sutton-Legaud suggests some things you need to know about your own organisation and have in place before going to market.

Building relationships, homes and hope

Providing access to housing proved the perfect alignment in missions for QBE LMI’s corporate partnership with Habitat for Humanity Australia, explains Laura Carniato.

Building relationships, homes and hope

Providing access to housing proved the perfect alignment in missions for QBE LMI’s corporate partnership with Habitat for Humanity Australia, explains Laura Carniato.

Corporate giving program celebrates $30 million milestone

Westpac’s corporate giving program has celebrated a giving milestone, reports Greg Johnson.

Bringing philanthropy to regional NSW

Newcastle Permanent celebrated its centenary by launching a charitable foundation with a $30 million endowment. Greg Johnson discovers that one of Australia’s largest regional foundations has an intense focus on delivering a difference to beneficiaries.

Fundraising portfolio thermometer

Experts and leaders give their views on the last 18 months across a range of fundraising methodologies and look to the future as global economic uncertainty casts a shadow over an otherwise resilient economy. Compiled by Greg Johnson.

On your marks, get set, go! Are you ready to leap out of the starting blocks?

Corporate partnerships can provide a great source of support, but nonprofits need to obtain a certain level of readiness before entering the market. Gavin Coopey outlines some areas you should consider before diving into the corporate partnership pool.

Disaster sways corporate support

Inna Tsyrlin details how a year of natural disasters has influenced corporate community support.

Are you asset rich?

Nonprofits are giving away valuable assets to corporate partners. Hailey Cavill explains how to avoid doing it ever again, by creating an assets register.

PwC tops workplace giving awards

Australian Charities Fund (ACF) has held its inaugural workplace giving awards at New South Wales’ Parliament House. Greg Johnson names those honoured for their work.

QR National hauls out new community fund

QR National is seeking funding applications for its new community fund’s maiden grant round. Greg Johnson reveals what’s on offer and what the recently floated rail giant is looking to support.

Greater launches charitable foundation, now accepting grant applications

Newcastle-based building society moves towards the charitable foundation model as it seeks to make a difference. Greg Johnson outlines the move ahead of its first round of funding.

Looking out for the kids

KIDS Foundation and Alcoa discovered mutual ground on the topic of safety. Dr. John Prince details the evolution of their corporate partnership.

Forging a healthy partnership

A mutual interest in children’s health made Vaalia a standout in the Murdoch Childrens Research Institute’s hunt for untied funding for research. Greg Johnson discovers how the two were united.

Star partnering for real outcomes

Lynette Klein looks at how a 17-year partnership between Starlight Children’s Foundation and Optus continues to grow.

Which charity is Australia’s most trusted?

Corporate partnership broker, Cavill + Co, has teamed up with Di Marzio Research to identify Australia’s most trusted charity. Not only do the results show an overwhelming leader ‘ they point to a great deal of missed opportunity. Rochelle Nolan reports.

Shifts in corporate support

Diana Elliot reports on the latest trends in corporate community support.

Realestate.com.au donates $130,000 to Habitat for Humanity

Realestate.com.au has given Habitat for Humanity a $130,000 donation towards building a home for a family in need.

What’s it worth to you?

In part two of F&i’s feature on corporate partnerships, Rochelle Nolan highlights some areas for consideration in negotiating the best agreement you can.

Business looking for bang from its buck

The way business engages with nonprofits was changing before the GFC, but the tightening economic climate has accelerated shifts in corporate-community relationships. Rochelle Nolan reports on the flight from philanthropy to hard-nosed business partnerships.

Macquarie Group Foundation gives $3.7 million

To celebrate its 25th anniversary this year, the Macquarie Group Foundation is providing $3.7 million in funding for four nonprofits. Rochelle Nolan reports.

Points with a purpose to power players this season

Embattled rugby league club, the Melbourne Storm, has decided to begin a feel-good campaign to inject some motivation into a season where the leader board means nothing – and selected nonprofits are set to benefit. Rochelle Nolan reports.

Endorsement is not a dirty word

The National Asthma Council raises almost $1 million each year with its Sensitive Choice® endorsement program. Jo Burrows traces the journey and explores how to start a successful program with minimum risk.

In good company

When Collins Foods Group decided to launch a workplace giving program it selected Good Beginnings Australia to be one of the recipients of donations. Jayne Meyer Tucker explains the evolution of the partnership and how Collins is hungry to help the community.

Corporate Giving Rises Despite Downturn

Despite a harsh economic climate, corporate support to the sector has actually nearly doubled over the last year, according to a new report by Haystac Positive Outcomes. Diana Elliott reports.

People power vs corporate convenience

Rick Sillett explains why focusing on giving from individuals, rather than corporates, is the most effective long-term fundraising tactic.

IMB racks up 10 years of community support

Community support is one of the cornerstones of the mutual financial services sector. This ethos is aptly demonstrated by the charitable arm of one of Australia’s most enduring financial institutions, reveals Lynton Nicholas.

The positive SpinChat message

The Royal Automobile Club of Victoria (RACV) and Independence Australia recently joined forces to deliver a campaign to raise awareness, promote prevention and educate Victorian secondary school students about spinal cord injury. RACV’s Davina Gibb reports.

Charity a hallmark of company philosophy

Hunter Hall takes its support of charities very seriously, and it’s involvement of shareholders provides an unusual twist. Suzanne Daniel, chairman of the Hunter Hall Charities Committee, outlines the company’s philosophy on charitable support.

Payroll giving under utilised by corporates

A new report reveals that the business sector has been slow to take up the payroll giving concept. Rick Millen looks at the reasons why.

UNHCR and PwC discover the Power of 10

Despite deadlines tighter than a stretched rubber band, technology challenges that would have had Bill Gates frowning, and the tyranny of distance and international time zones, the Australian office of UNHCR managed to pull off a corporate partnership that raised over $5 million. Maureen Collins, major donor manager at UNHCR reports.

Horses for courses

Different companies approach community partnerships in very different ways, so it helps to know the nuances and how to tailor approaches accordingly. Nick Campbell provides an insider’s view on the corporate perspective.

Room to tweak workplace giving

Workplace Giving (sometimes abbreviated to WPG) is making a steady impact for some charities as more corporations adopt this fairly new channel of fundraising.

The inconvenient truth about Corporate Fundraising

Have you ever questioned the corporate/community ‘love-in’ line that we are often fed by a variety of media, commentators and corporates themselves? Corporate philanthropy, triple bottom line, corporate social responsibility ‘ call it what you will (I know I do), is not what many crank it up to be.

Giving at work on the up

There is very little formal research about workplace giving in Australia, but the organisations that facilitate it are finding greater take up by companies and a number of interesting trends are emerging. Jeremy Bradshaw and Janie Gilmour report.

New age helps restore age-old

A corporate partnership has recently harnessed the power of the internet in a unique campaign to save some of Sydney’s most important heritage sites. Tina Jackson reports.

A New Dawn for Transfield’s Community Engagement

Four years ago global conglomerate Transfield Services had no community partnership strategy; however the company has worked hard to turn things around. Dr John Prince charts the journey of a corporate in transition.

How do you Measure Up?

So the partnership’s been struck and it’s time to pop the bubbly. But have you thought about how you will measure the effectiveness of the new relationship? Dr Jehan Loza explains the how and why of evaluating corporate partnerships.

Creating a Presence and a Future

What could a small software business and a youth development group offer each other? Peter Harris explains how Scouts ACT and CompuCraft Software Solutions formed an award-winning corporate partnership.

SMEs mean business

For many nonprofits the term “corporate partnership” triggers images of big brand-name multi-nationals. However, small and medium-sized enterprises (SMEs), often “under the radar” of nonprofits, are actually contributing just as much to the community as the big end of town. Jehan Loza shares some insights from a new study investigating the hot buttons for SME’s […]

Who cares? Melbourne does!

A unique and fledgling organisation is bringing nonprofits and corporates together in Melbourne. Charlotte Francis reports.

Mining a reef of gold

In the space of just six weeks the Great Barrier Reef Foundation, a tiny nonprofit, raised $500,000. Sarah Foots explains how the holy trinity of timing, awareness and leadership all came to bear at the right moment.

SLSA and Westpac renew their vows

Surf Live Saving Australia and Westpac enjoy one of the country’s oldest corporate partnerships, and the association recently underwent a makeover. In this special “surf report” Andrew Thomas predicts fine conditions and a building swell for the revamped relationship.

US corporates seek transparency

United Way of America’s role in harnessing corporate support for nonprofits means it is a good barometer of business support in the US. F&P recently interviewed its president and chief executive officer, Brian Gallagher, to get a better picture of the trends and issues.

It’s all in a day’s work!

Managing the day-to-day operations of a corporate foundation is a lot like running a small business. Helen Liondos, manager of the AMP Foundation, shares some of her experiences.

Cause and opportunity add up in maths squad partnership

A community outreach program that had been an “ugly duckling” for sponsorship has been given new wings thanks to a high-tech defence company.Peter Mascini was there when the penny dropped.

Fringe dwellers swing $1.4 million deal

Chief executive officer of Adelaide Fringe, Gail Carnes, said Bank of South Australia managing director Rob Chapman says The Australia Business Arts Foundation (AbaF) played a key role in helping to secure

Start small, think big

Ros Casey explains how a corporate partnership between an energy company and an environmental not-for-profit demonstrates the value of starting small and thinking big.

What’s it take to make the perfect match?

Like peaches and cream, or black and white, some things are just meant to go together. Citigroup’s Gabrielle Crittenden offers a corporate sector take on how to make a heavenly corporate-community match.

Boeing brings Australia Online

In 2005 The Boeing Company made its “Cybergrants” program available in Australia for Boeing moved to an online application process to eliminate hard copy applications and to ensure that consistent information was being collected from not-for-profits. Further, this process routes grants automatically and intelligently to appropriate system users based on organisation and request information. It […]

BHP Billiton gives dollars for volunteer time

BHP Billiton is one of a small number of companies in Australia recognising staff time volunteered to not-for-profit organisations by making a matching dollar contribution.

Seek synergy for success

The number and value of corporate partnerships have increased over the last decade, resulting in considerable benefits to both the community and business world. Julie Clements explains the reasons behind this trend and how not-for-profits can take advantage.

Putting the “partner” in corporate partnerships

After many years in the corporate sector as a sales and marketing specialist, Dian Ball made the transition to the not-for-profit world where she has successfully applied her experience and skills to setting up corporate partnerships. This 3-segment story illuminates the people, projects and corporates she has worked with.

Companies the conduit to employee philanthropy

In recent years the popularity of workplace giving has soared. Arli Miller, communications manager at The Australian Charities Fund, tracks the enthusiasm for this form of giving.

Not all philanthropy is altruistic

Craige Gravestein asks if charities and not-for-profits are being short-changed by corporates and high net-worth individuals preaching the “social responsibility” gospel.

Research shows not-for-profits add value to corporates

Not-for-profits looking to approach corporates for support and partnership opportunities can now go armed with data confirming the benefits to corporates of such relationships. Hailey Cavill reports.

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