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Katherine Raskob on the four key areas that charity CEOs and board members should focus on to truly become fundraising leaders

We know CEOs and board members have responsibility for governance, policy making and setting the strategic direction of their nonprofit organisation. But it’s becoming increasingly clear that another responsibility is critical: fundraising leadership.  

FIA recently supported a benchmarking report by consultancy Noble Ambition that revealed senior leaders can drive fundraising success, however, engaging them remains a challenge.

The study found only 8% of respondents rated their organisation’s board and CEO as strong in fundraising performance measures like knowledge, engagement, impact and willingness to increase impact. Yet 89% said it was vital that boards were engaged while a massive 95% said CEO engagement was critical.

The report found that lack of time, knowledge and skills were reasons why CEOs and boards didn’t get involved in fundraising. Another reason for board members lack of engagement was the perception that fundraising wasn’t their responsibility. More work needs to be done to address these barriers. 

The fundraising landscape is shifting into areas where CEOs and board members…
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