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Dan Geaves shares four key characteristics that contribute to creating innovative fundraising ideas.

This article was originally published in August 2017.

Do you remember the day you decided you wanted to work in fundraising? I can. I remember feeling an intense mixture of excitement and sincerity. I committed myself to finding ways to use my background in psychological research, advertising and direct marketing as a platform for discovering how to become a committed fundraiser.

I never imagined, however, I’d be getting my ‘crazy’ on too. I didn’t think I’d help a charity to launch a series of toy animals. But I did. I didn’t think I’d be using a custom-made surfboard to start a relationship with supporters of lifesavers – or lock people in a prison cell to get them to free an illegally detained prisoner.

I didn’t think anyone would listen when I said, “Why don’t we build a massive guide dog?” and “You can collect data by asking people to give it a cute name.” But they did.

I didn’t think someone would ask me, “Will you…
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