Watch these free video clips to discover how to use multi-channel journeys to engage your supporters more often – meaningfully.
How do you nurture your supporters online? How do you convert your leads?
Each of your supporters is unique. Where and how they spend their time online is unique.
To engage, convert, and retain them, you need an effective multi-channel strategy.
In a recent webinar, F&P and Parachute Digital examined how to create effective multi-channel supporter journeys.
This webinar is now available to watch for free as a four-part series on the F&P YouTube channel. Scroll down this article to see the clips.
In these videos, Mamta Bhatt and Dan Tunley from Parachute Digital give you practical tips on how to:
- Build and implement a multi-channel strategy and test plan that suits your needs
- Make your current journey multi-channel in three simple steps
- Use automation to streamline your workload
- Know what success looks like
Part 1: Getting started
In part one, Mamta and Dan introduce you to some of the key concepts you need to know for your campaigns:
Part 2: How do you make your journey multi-channel?
In part two, you’ll learn why the key to success is more than reading and telling, as well as how to make your campaigns more interactive. Plus you’ll hear practical, real-world examples from successful campaigns by R U OK? and UN Women:
Part 3: Make it more than static
Multi-channel journeys shouldn’t be set and forget. In part three, Mamta and Dan show you how to test, track, iterate, and automate your campaigns:
Part 4: Q&A
Have a question about how to set up an effective multi-channel journey? In the final instalment of this four-part series, Mamta and Dan answer questions from F&P readers: