Issue #82 – Oct/Nov 2019

Read issue #82 now

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How to run a successful community campaign

No matter what your goals are, here are five steps to creating real change.

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Finding the changemaker in you

Eight leadership lessons from the global generosity movement, GivingTuesday.

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Are you ready for a major campaign?

Three ways to know that your campaign is (or isn’t) feasible.

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Going for gold

How the Sydney Children’s Hospitals Foundation amped up its digital fundraising to raise over $6 million in six weeks.

machine learning fundraising

How machine learning and AI could revolutionise fundraising

Dataro and Greenpeace Australia Pacific reveal how they are using machine learning to improve donor engagement and fundraising performance.

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The matchmaker and the retailer

In less than two years, BIG W has donated in excess of 4.5 million new items to Good360 to give to Australians in need. Clare Joyce discovers how the partnership works.

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Get inspired with St.George

How St.George Foundation structures its grants program, and tips to make your application stand out.

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Industry Insider

Find out about the latest activity, moves and news within the fundraising sector.

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What’s your campaign plan?

Anthea Iva, irector of Redstone Marketing asks three fundraisers for their perspectives.

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5 minutes with a fundraiser – Savin Prasad

Savin Prasad on not becoming an astronaut, Bill Gates and the philosophy that drives him. WHAT DID YOU WANT TO BE WHEN YOU GREW UP? Like many children I wanted to be an astronaut or a scientist. I started scientific experiments at the age of seven and I still have a significant interest in astrophysics […]

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Hold onto your hats, here come the boomers!

The baby boomer generation represents a massive opportunity for Australian gifts in wills fundraisers, but only if they are willing to embrace a new marketing approach. Meg Abdy explains.

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Generation stress

Now recognised as a chronic health condition, burnout is big in fundraising and your major gift fundraisers are particularly susceptible. Courtney Henry has some advice.

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The power of giving together

Collective giving is proving that donors don’t need a lot of money to make real change in the world. They just need to be one part of a larger whole.

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Hair with heart

Each year, Variety receives over 6,000 donated ponytails. Laura Eadie explains how Variety recreated the donor journey with fundraising as a key focus.

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Are you ready for the audio revolution?

Move over appeals and impact reports, podcasting is the new kid on the block for donor acquisition, engagement and retention.

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Gen Z are creating a nonprofit metamorphosis

A national survey reveals what charities need to stay afloat.

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What every fundraiser should know about branding

A new study of great fundraising brands has found the strongest predictor of fundraising income is fundraising expense. What does that mean for your brand? Dr Adrian Sargeant explains.

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Everybody cares, sometimes

Four ways to encourage emotional engagement.

Dare, always dare

How an iconic London theatre has elevated its fundraising to an art.

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