Fundraising Writer, Liana Pantalone demystifies the function of Facebook Live and shares a few key reasons why it really is suitable for charities.

Facebook Live

Facebook Live is an opportunity to put a face to your organisation, share a story and then end in a conversation.

In a world where kids now know how to scroll before they roll, finding ways to keep your audience engaged on social media is hard!

This is where keeping up-to-date with the best-performing functions is key. Facebook Live being one of them.

Before you dive right in though, those skeptical bosses of yours do have a point. You are going to want to approach it right.

So let’s start from the start.

What is Facebook Live and how does it work?

Facebook Live is a feature that allows people, businesses and organisations, perhaps like yours, to do video in real-time. Followers of your page are notified when you ‘go Live’, and the content once finished can then be shared by these people, making your potential reach… viral.

If there is one thing you take away from this article, let it be this: Facebook is a platform that is designed for interaction between friends. The algorithm that works behind the scenes to control who sees what in their newsfeed therefore favours this type of content.

Gone are the days of someone adding you as a friend being enough to see your posts.

Believe it or not, Facebook wants to enrich your life with meaningful interaction. Conversations. Anything that’s closer to the real relationships that we actually crave in life.

When you realise that, suddenly you realise it’s a win-win situation.

What’s stopping you?

Or should I say who? I’m not going to lie. I already have my suspicions. When I meet with charities and hear about their fantastic work, I am constantly shocked at the opportunities to publicise their efforts that they are missing out on. Usually the reasons start with these:

  1. We were unsure if it was ‘professional’ enough.
  2. We don’t have the people or resources to do so.
  3. What if we stuff it up… it’s live!

All valid points might I add.

Having reached engagement scores of 9 and above though using this simple function for an international charity (yes, even from one of the poorest communities in the world using portable Wi-Fi), I can vouch that there’s a way to do it.

Find out the practical steps to doing a Facebook Live that succeeds.

Liana Pantalone is a Fundraising Writer who specialises in crafting all forms of communication pieces for the not-for-profit sector. Get in touch with Liana today to book her for your next writing project.


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