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This article was originally published in May 2017.

Oh, it’s easy, you think. When you are looking at a gap between the numbers of regular donors you need to acquire and the number you can get from suppliers then the answer may seem obvious: start your own face-to-face team.

Several Australian nonprofits have seen this as the solution, perhaps thinking it would mean an end to their capacity worries and they could perhaps save some money as well. However, only a small number remain an ongoing concern.

Plan International’s in-house team is one of the few that has made it, and as it enters its sixth year of operation we want to share some of the things we believe have made it a success:

Know your objectives and make sure they’re realistic

Plan International started its in-house face-to-face team to deliver capacity. At the time its strategy was to deliver ambitious significant growth in the number of our child sponsors. The in-house team has certainly helped with…
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