BIG4 FUNDRAISING 2018

Super earlybird registration closes 28 November 2019

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Inspiration, best practice & case studies to help you raise more from your fundraising events.

Wednesday 11 & Thursday 12 March, 2020

Pullman Melbourne on the Park

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Program Overview

Please note, this list of speakers and topics was correct at time of publication. Keep a look out on the website for further exciting speakers who may be added as they are confirmed. F&P reserves the right to alter the program without notice.

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Topics and Speakers

DAY 1: Wednesday 11 March, HALF DAY MASTERCLASS 1pm to 5pm

Join for the event. Stay for the cause.

How do you turn event newbies into effective fundraisers and long-term supporters of your cause? It’s about creating incredible, relevant and engaging participant journeys.

Marcus Blease will explore the strategies, tactics and outcomes to help you identify who your participants are, what they are motivated by and what makes your event and organisation unique.

You’ll walk away with a blueprint to help you:

  • reactivate past participants
  • onboard well and gain immediate engagement
  • utilise fundraising pressure points
  • gamify and incentivise your journey for better results
  • inspire people to support the cause rather than just the activity
  • focus on the most engaged, high-value participant experience
  • get the cause, fundraising and event information balance right
  • thank properly and recognise donors post-event
  • migrate event participants and donors to ongoing support
  • understand the different event types to create journeys that get the most from your participant base

Presenter: MARCUS BLEASE, Co-founder, Donor Republic

Marcus has more than 15 years’ fundraising experience and is one of the most progressive fundraising executives in Australia.

He spent several years at Cancer Council (NSW & QLD) where he worked in events and headed up fundraising and marketing. He then took on the role of General Manager of Fundraising & Marketing at Cerebral Palsy Alliance (CPA), where he helped double fundraising revenue to $30 million annually. One of his key achievements was the launch of Steptember which is now a global event raising millions of dollars each year to support those who live with cerebral palsy.

Marcus is a Co-founder and Director at Donor Republic which assists charities with a range of fundraising programs, including helping to deliver fundraising events with standout return on investment.

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DAY 2: Thursday 12 March, MAIN CONFERENCE 9am to 5pm

How corporate teams became the heart and hand of AusMusic T-Shirt Day

AusMusic T-Shirt Day started as a Triple J radio promotion to celebrate Aussie music. In 2016, Support Act was invited to leverage the promotion as a fundraiser, but initial results were disappointing.

Enter new CEO Clive Miller. With past fundraising experience he quickly recognised the tangibility, scalability and the untapped corporate opportunity for this fledgling event.

In 2018, with just a six-week lead time, AusMusic T-Shirt Day relaunched and saw an uplift of 276% over budgeted income. It wasn’t easy but a change in structure and emphasis yielded big financial dividends. Clive shares what it took for the event to attract some of Australia’s most well-known music industry corporate partners and how he hopes he can continue to grow the event.

Presenter: CLIVE MILLER, CEO, Support Act

After starting his career as a band manager and radio broadcaster, Clive made the move to the not-for-profit sector 30 years ago. In that time, he has worked in fundraising and management for organisations like Optometry Giving Sight, The Fred Hollows Foundation and AustCare

While working for the Yothu Yindi Foundation, Clive was instrumental in setting up the Garma Festival of Traditional Culture in NE Arnhem Land. Now in its 22nd year, Garma is Australia’s largest indigenous cultural gathering.

Support Act is a unique Australian charity that provides help to artists and music workers in crisis. As CEO, Clive is focused on leadership, strategy, governance, fundraising, marketing and communication.

Better public speaking to inspire your donors and raise more money

You’ve organised a wonderful event. The room is full of your most important donors. Now someone has to speak. How you (or one of your organisational leaders) deliver that speech, could be the difference between your donors feeling compelled to support your organisation … or giving you nothing but a glassy stare!

Being able to give a great fundraising speech is vital. In this session you’ll learn the practical skills to become a more effective public speaker. You’ll come away with the tools you need to confidently connect with your audience, inspiring them to support your cause. Standing in front of a room full of people can be scary – this session will help you eliminate that fear, enjoy the experience and really connect with your supporters.

Presenter: HEATHER STOTT, Planned Giving Co-ordinator, Royal Flying Doctor Service – Queensland

Commencing her fundraising career at the QIMR Berghofer Medical Research Institute, Heather has been in her current role for two years. Her role is to manage key donor relationships, including major gifts and gifts-in-wills.

Before joining RFDS, Heather had a successful career as a broadcaster and journalist for over 25 years. She has won a number of awards, including a BBC Gillard Award for Best Breakfast Program.

An accomplished public speaker, Heather has hosted many corporate and large entertainment events. In her current role, she also works with the RFDS team to help improve their public speaking skills.

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The event organiser’s ultimate guide to creating a sustainable gala event

Kate Bonser has been producing one of Australia’s most prestigious, black-tie charity balls for 14 years, and she knows what it takes to build a profitable event that people keep coming back to.

Kate will share her proven 10-step process to create and sustain the profitability of your event year-on-year.

You’ll learn which event KPI’s are the most important; tactics to manage a volunteer-based committee; the right event technology to use; how to manage conflict and disaster and ensure data-driven management and good governance sit at the heart of every successful event.

You’ll go away with a proven roadmap to generate a sustainably profitable event and learn advanced techniques to ensure your next event is a great success.

 

Presenter: KATE BONSER, Executive Producer, Tuxedo Event Management

Kate began her events career with organisations like Circus Oz, the St Kilda Festival and the Melbourne International Comedy Festival. Over the past 20 years she has built a successful event-management portfolio at all levels – community, state and national.

In 2007 Kate created the Tuxedo Junction brand of black-tie charity balls, which have been held in Victoria and Tasmania, and raise money for cancer research.

In 2016, the Tuxedo Junction committee won the Cancer Council Victoria’s CEO Group Award for their contribution to raising funds to help reduce the impact of cancer.

Dry July – Re-inventing an icon for record new income

From what started 12 years ago as a challenge to raise $3,000, to 2019’s record $10 million income, Dry July has worked its way into Australian vocabulary. But just three years ago, this poster child for peer-to-peer fundraising was in need of a major makeover to regain fundraising momentum.

In this session, Dry July Foundation’s Katie Evans shares the extensive data analytics, testing and reporting process they went through to rebrand, reposition and reinvigorate the Dry July campaign. You’ll walk away from this session with the key learnings of how this mature campaign grew its fundraising by 150% over the last two years to regain its position as one of Australia’s premier peer-to-peer events.

Presenter: KATIE EVANS, General Manager, Dry July Foundation

Beginning her career as festival coordinator for short film festival Tropfest, Katie moved into her first nonprofit role at the Dry July Foundation in 2014.

Under her leadership, Dry July fundraising has increased from 20,000 participants and $4.3 million in 2017 to 43,000 participants and $10.8 million in 2019.

Now managing marketing and strategic development for Dry July in both Australia and New Zealand, Katie is responsible for the strategy of above-the-line advertising, public relations, email, social media advertising, direct mail and telephone.

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How to engage major donors with life-changing event experiences

Creating a once-in-a-lifetime experience is the type of event Gwen Green knows best. Gwen has skied donors across Colorado, trekked with them over the Great Wall of China and ridden motorbikes across India – all to generate millions of dollars from major donors and corporate partners.

Join Gwen as she shares her 20 years of fundraising experience to explain how to create a life-changing event that attracts major donors, builds strong opportunities for deeper engagement and provides a clear pipeline for significant, sustained giving.

In this session Gwen will share her insights as to how being up close and personal with your key donors helps you understand what drives their philanthropy and how you can link their personal motivations to your mission for greater financial return.

Presenter: GWEN GREEN, CEO, Auckland Health Foundation

Gwen has over 20 years’ experience in relationship management, fundraising and income development for nonprofits in Europe and New Zealand.

Prior to taking up her current position in 2018, Gwen held senior roles at both St John and Oxfam New Zealand, where she led an organisational restructure that doubled income and increased brand exposure by 65% across a two-year period.

In her current role at the newly formed Auckland Health Foundation, Gwen has guided the organisation to build a strong reputation and profile. In just its first ten months of fundraising, the Foundation secured $1.5 million in significant major donations from bespoke, highly targeted events.

See your event through your donors’ eyes for better financial performance

It’s easy to fall into a rut of delivering the same event over and over, without having a deeper understanding of your supporters. Yet, it means you miss the one big opportunity unique to event fundraising – the chance to listen and learn from your supporters as they experience your brand.

In this session, you’ll learn simple techniques to gather supporter insights to help you keep up in a competitive event market and increase your financial performance.

Using case studies from Daffodil Day, Relay for Life and Walking Stars, Marlene Cirillo will share how using innovative methods to observe and listen to supporters helped Cancer Council Victoria identify supporter pain points, make improvements in the areas that really counted and raise more money.

Presenter: MARLENE CIRILLO, Head of Innovation & Business Improvement, Cancer Council Victoria

In her current role, Marlene is responsible for bringing consumer-centred innovation methods to the fundraising sphere. In recent years she has introduced and embedded an innovation framework and methodology to the whole fundraising portfolio at Cancer Council, to revitalise legacy campaigns and discover new fundraising gems using a test-and-learn (and fail-and-learn!) approach.

Marlene has worked in the not-for-profit sector for 20 years, specialising in events and community fundraising including flagship campaigns Daffodil Day, Relay for Life and Australia’s Biggest Morning Tea, as well as a wide range of community fundraising products.

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How the inaugural The May 50K raised a record-breaking $2.1 million for MS Research Australia

In 2019 MS Research Australia launched a new Kiss Goodbye to MS initiative – The May 50K. Unlike previous do-it-yourself fundraisers the campaign had one specific ask – to run or walk 50 kilometres during May and raise money for MS Research.

The result was staggering. Over 9,200 participants registered and logged 474,575 km during May. When the sweat had dried, The May 50K had raised a record-breaking community fundraising income of $2.1 million.

Join Tanja Voss and Luke Edwards as they outline the strategy and implementation of this data and digitally driven campaign. Find out what worked, what went pear shaped, and how they plan to top it in year two.

Co-presenter: TANJA VOSS, Community Fundraising Manager, MS Research Australia

Tanja began her nonprofit career as the Fundraising Co-ordinator for Kiss Goodbye to MS at MS Research Australia and then Digital Communications Co-ordinator. She went on to take a position as Community Fundraising Executive at the National Breast Cancer Foundation, where she worked nurturing and supporting high-value fundraisers.

With a return to MS Research Australia in 2018 as Community Fundraising Manager, Tanja led the team that conceived and launched MS Research Australia’s most successful community fundraising event in its history – The May 50K. Tanja was named an F&P ‘Mover and Shaker’ in 2019.

 

Co-presenter: LUKE EDWARDS, Director, Elevate Fundraising

Luke has more than 13 years’ experience in digital fundraising. One of his specialist areas is online peer-to-peer event fundraising and he has helped set record results for events such as The May 50K, Million Paws Walk, Cupcake Day, Coastrek, Brissie to the Bay, Walk for Autism, MyMarathon, JDRF One Walk, Bloody Long Walk and a range of others.

Luke’s agency, Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world.

How FOMO is driving student fundraising success

Much has been made of Millennials’ as the next drivers of philanthropy. But what about Gen Z? In just two years, Cancer Council Qld’s student fundraising program, Ponytail Project, has raised over $300,000 to put a stop to cancer.

With income and participants on the rise as students view it as their high school legacy, Ponytail Project is set to expand and become a national Cancer Council fundraiser in 2020.

In this session, Erin Davies will share her keys to the fundraising success of this funky fundraiser. You’ll walk away knowing how to speak the fundraising language of teenagers, how to tailor branding and communication to a younger audience and better understand the legal challenges of fundraising to an under-18 audience.

Presenter: ERIN DAVIES, Manager – Campaigns, Cancer Council QLD

Erin began her events career at organisations like Variety, the Children’s Charity and QIMR Berghofer Medical Research Institute. For the last ten years she has worked at Cancer Council QLD.

In her current role Erin leads the campaigns team to manage and drive new opportunities, innovate across existing national campaigns and grow community fundraising campaigns into national campaigns.

Currently Chair of the Cancer Council’s Daffodil Day Strategic Decision-Making Group, Erin is leading the team to revitalise the 30-year-old Daffodil Day campaign, the Cancer Council’s signature flagship fundraising event.

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How to use Facebook to maximise peer-to-peer event fundraising income

Facebook has had a significant impact on peer-to-peer fundraising and is helping nonprofits of all sizes to increase donations, referrals and engagement.

In this session Justine Curtis will discuss why targeted Facebook campaigns are so successful and share three case studies from nonprofits that have achieved impressive results with relatively small budgets and resource.

Come and learn how the different elements of Facebook advertising, such as audience, placement and creative all impact the overall success of a peer-to-peer campaign.

You’ll walk away knowing the steps you need to take to develop a Facebook strategy for your next fundraising event that uses specific targeting, powerful creative and a strong call to action to yield outstanding results.

 

Presenter: JUSTINE CURTIS, Founder and CEO, Inspired Adventures

Following a career in media, sales and direct marketing, Justine combined her love of travel and nonprofit experience to create Inspired Adventures in 2004.

Inspired Adventures has since developed and managed over 600 worldwide challenge events for their charity partners, raising over $35.5 million dollars for life-changing causes and engaging more than 7,000 community fundraisers.

Justine’s business acumen has been acknowledged through several awards, such as the Telstra Business Owner of the Year NSW and the Gold Stevie Award for Female Entrepreneur of the Year in Asia, Australia and New Zealand.

How Starlight embraced peer-to-peer to rebalance income growth

When Starlight Children’s Foundation moved to diversify its income, it was time to get creative, think big and launch new events to drive donation revenue on a mass scale.

Pilot program Sugar Free Me raised $257,000 with 50% of participants active fundraisers. Buoyed with new insights the team then rapidly rolled-out virtual campaign Starlight Super Swim. It raised an even more impressive $401,000 with 69% active fundraisers.

Come and learn how peer-to-peer fundraising has delivered the rebalanced and sustainable income growth Starlight needed. Matt Geraghty will share how his team built up their skills by having a clear vision; learning fast and failing inexpensively; investing in strong relationships with technology partners and putting a strong focus on fundraiser acquisition and activation.

 

Presenter: MATT GERAGHTY, National Partnerships Manager, Starlight Children’s Foundation

For the past three years Matt has led the expansion of Starlight’s corporate, events and community team of 34 fundraisers who together generate over $13 million.

In 2018 he also managed significant growth for Starlight’s signature annual fundraising event, the Five Chefs Dinner, which raised a record $3.2 million.

Prior to joining Starlight, Matt was a B2B marketing and sales professional for companies including Village Roadshow Limited and RedBalloon, where he specialised in digital and ecommerce solutions and services.

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How research and an evidence-based strategy built Feast4Freedom

When it comes to delivering income diversification, how do you know if peer-to-peer should be part of your fundraising strategy?

For the Asylum Seeker Resource Centre, that meant better understanding their supporters so they could make an evidence-based decision to launch pilot peer-to-peer program Feast4Freedom in 2019.

Join Alan White and Maria Quigley as they share the research that helped Feast4Freedom deliver on a range of organisational strategic goals and meet the needs of new and existing supporters, while running on a test and learn budget.

You’ll leave this session knowing what type of research was critical and how those insights have helped Feast4Freedom launch and be on track to deliver a million-dollar income by 2021.

Co-presenter: ALAN WHITE, CFRE, Fundraising Manager, Asylum Seeker Resource Centre (ASRC)

Alan has fundraising expertise in the education, health and humanitarian sectors, with a focus on individual giving, community fundraising and events, mid-donor programs and strategic partnerships.

In his current role at ASRC Alan has overseen 61% income growth since 2017. He has also managed event fundraising campaigns at Oxfam Australia and Mater Hospital Foundation.

A CFRE since 2018, Alan was also named a ‘Mover & Shaker’ in that year by F&P Magazine. In 2019 he was awarded the FIA’s ‘National Young Fundraiser of the Year’.

Co-presenter: MARIA QUIGLEY, Fundraising Co-ordinator, Asylum Seeker Resource Centre (ASRC)

With more than 10 years’ fundraising experience, Maria has worked with nonprofits across Australia, Scotland and New Zealand. She specialises in event, community and relationship fundraising.

Maria joined ASRC in 2018 to oversee the events program and project manage third party sporting events, the ASRC Telethon and new campaign Feast4Freedom.

Prior to joining ASRC, Maria worked with the Children’s Cancer Foundation. She has also held roles at the Edinburgh International Festival and various child health and homelessness charities.

Using gamification and multi-channel marketing to turbo-charge your giving day event

Giving days are emerging as a fresh and exciting way to connect with supporters and increase fundraising.

Tania Burstin will dive into the concept of giving day event gamification and how charities are using this concept to smash through silos, grow fundraising, accelerate donor acquisition, engage current supporters, and nurture major donors.

During the presentation, Amy Coote, one of F&P magazine’s 2019 ‘Movers and Shakers’, will outline how small charity Ardoch turbo-charged its new giving day event, Double Impact Day, to raise over $110,000, re-activate lapsed supporters and acquire new donors.

Co-presenter: TANIA BURSTIN, Managing Director, mycause

Tania Burstin is the founder and Managing Director of mycause, the only Australian online fundraising platform that facilitates fundraising for personal causes and charities. mycause has over 4,500 charity partners and has raised over $100 million for causes.

Tania is a three times Telstra Business Awards finalist, a Monash University Global Leader and has been named as one of Australia’s leading female tech entrepreneurs. Recently Tania appeared before the Senate established Select Committee on Charity Fundraising in the 21st Century and is also a leading advocate and commentator in the campaign to #fixfundraising.

Co-presenter: AMY COOTE, National Fundraising and Engagement Manager, Ardoch

Coming off a corporate career in conference management, Amy’s first non-profit role was at Mission Australia. After time with Redkite and Austin Health, Amy took up her current role at Ardoch in 2017.

Under Amy’s leadership, Ardoch is aiming to increase philanthropic income by over 30% in 2019 and has secured more than $1 million in new multi-year funding from major foundations. Amy was named an F&P magazine ‘Mover and Shaker’ in 2019, is on the founding Executive Committee of the Melbourne Women’s Fund Giving Circle and is a board member of two Bendigo Bank Community Banks®

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Learnings from new peer-to-peer fundraising research

In the crowded peer-to-peer space, it’s important to stay on top of research to guide and help maximise your fundraising income.

 In this session Gavin Coopey will premiere the results of the latest peer-to-peer research from Blackbaud, Everyday Hero and More Strategic. He’ll highlight the findings and share what defines peer-to-peer success, what role it plays within an overall fundraising strategy and why peer-to-peer works for some … and not for others.

With data compiled from organisations in the United Kingdom, Australia and New Zealand, Gavin will reveal the lessons learned about the fundamentals of what makes a successful peer-to-peer event and what you can do to keep your event revenue stream evolving and improving year on year.

Presenter: GAVIN COOPEY, Director, More Strategic

Gavin is an experienced consultant and social researcher who has helped many charities develop strategic approaches to fundraising communications and consumer-led culture change.

A specialist in branding, innovation strategy, consumer insights and new product development, Gavin’s advice is based on over 25 years in the charity sector that builds on his commercial marketing and advertising experience.

Gavin is a Director at More Strategic, a fundraising and marketing consultancy that specialises in insight driven strategy to raise more money, improve supporter experiences and increase brand strength.

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