Philanthropy Australia’s CEO, Sarah Davies, unpacks the priorities and preferences of next-generation givers and finds one of the biggest differences between them and the generations of philanthropists that preceded them is a preference for more engaged philanthropy.First published 11 December, 2017
The impacts of generational change can be felt in all aspects of our society and philanthropy is no exception. The priorities and preferences of next-generation philanthropists (the term generally refers to givers aged 18 to 40) can be miles apart from those of their parents and predecessors.
Though it’s easy to fall back upon stereotypes, the challenge for fundraisers is to understand the nuances of next-generation giving in order to develop meaningful relationships with potential philanthropic supporters. And it is nuanced. Although there are some common characteristics shared by the majority of next-generation philanthropists, it would be a mistake to think a one-size-fits-all approach will hit the target every time. As with any donor relationship, the more time you spend getting to know your potential supporters, the better your chance of success.
What sets next-gen philanthropists apart?
1. They prefer engagement
One of the biggest differences between next-generation givers and the generations of philanthropists that preceded them is a preference for more…